Rolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols in HK and Singapore or country with Chinese Population as the majority!
In 1908, Rolex watches officially registered trademark. The first batch of Rolex watches because it superb technology quality and immediately attention.
For waterproof watch industry is, since 1927 Rolex has been at the top of the position. There is no doubt that “Oyster” series is the most successful luxury watch type. Till now, Submariner is still the Icon watch for divers, outdoor athletes, sportsman you and me.
A Rolex watch in 1914 Kew Observatory get the class A certificate, this is the British issued by the highest Observatory never had such an evaluation. It has gained recognition on its accuracy; this is a world event, Rolex watches gained immense popularity in Europe and the United States.
BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,500 watches per day, that is 1M watches a year with estimated revenues of around US$3 billion.
Rolex is one of the watch brands who entered the Chinese market in early liberation days of China. For quite a long period of time, Rolex is the only brand of watch that Chinese people can think of when they wanted to buy luxury watches. Nowadays, Rolex still enjoy the high reputation it gained in those days. But one problem of it marketing in China is that it only possesses limited numbers of exclusive shops in first-tier cities in China. The brand image of Rolex is mostly represented by the Rolex counters in shopping mall, not by the exclusive shops or Rolex Boutique. The brand image is not well demonstrated yet. Even some of the people will regard those who buy Rolex as upstart with no taste. With the improvement of Chinese customer purchase power, more people in the second-tier and third-tier cities have the demand to buy luxuries.
Who is No.1? Rolex or Omega?