Rolex is Ranked No. 69 by Forbes the world most valued brand.
Established in 1905, producing 900,000 watches a year with annual Sales of US$4.5B in 2016.
Headquartered in Geneva, Switzerland, but relies on 4,000 watchmakers in more than 100 countries Rolex is the leading name in luxury wristwatches. It created the world's first waterproof watch swimming across the English Channel in 1926 base on a concept of vessel water tight hatch.
Operating profit margins for the brand hover around 30%. Rolex has a major presence in the sports world with endorsements in golf, motor sports, tennis and yachting. Some of the world's most famous athletes pitch Rolex watches including: Tiger Woods, Phil Mickelson, Roger Federer and Lindsey Vonn.
Amongst the models of Rolex, Cellini, Date Just , Day Date, SeaDweller, Sky Dweller, Yacht master, Daytona, Submariner, GMT master and or Milgauss.
Which one should you choose!? Which one is what you heard most from your friends, from Internet from collectors?
There is a website had a on line checking on the most 100 popular watches mentioned search in Horoguides.com.HK.
These are the top 20 watches
Top1 and down wards
- Seiko (2017) Prospex SPB053 $8,600
- Rolex (2017) Sea-Dweller 126600 $89,300
- Rolex (2013) GMT-Master II 116710BLNR-78200 $67,300
- Glashutte Original (2017) senator 1-37-01-02-02-65 $127,500
- Tudor (2017) Black Bay 79733N-0001 $34,500
- Longine (2017) Flagship L4.8220.127.116.11 $15,700
- Seiko (2017) Presage SA343J1 $4,400
- Breitling (2017) Colt X74320E/BF87/293S/X20S.1 $17,470
- Rolex (2015) Sea-Dweller 116660-98210L-Blue $90,500
- Panerai (2017) Luminor Due PAM00729 $86,700
- VC (2017) QUAI DE L 4500S/000A-B364 $120,000
- PP (2017) Aquanaut 5168G-001 $289,600
- Seiko (2017) Prospex SRPA99K1 $5,200
- Rolex (2017) Sky-Dweller 326934-72220 $111,500
- Rolex (2012)GMT-Master II 116710LN-78260 $63,200
- Rolex (2017) Cellini 50535-L $211,100
- Rolex Daytona (2016) 116500LN-78590 $95,000
- PP (2016) 6220G-010 POA
- AP (2017) Royal Oak 26579CE.OO1225CE.01 $737,000
- Rolex (2017) Date Just 126334-72610 $72,100
The time I checked this is 13 Oct 2017 1540 as different time will have different result but the main thing we can see here is that Rolex is the No.1 most frequent item being searched: 9 out of 20 is Rolexes, others second most popular one is Seiko… this is to show how popular Rolex is being recognized and how serious people looking for.
From the data
These are top 5 Rolexes
1. Sea-Dweller 126600 is the most popular models, followed by
2. Batman GMT Master II blue black, 116710LN
3. Deep Sea Sea-Dweller D blue 116660
4. GMT Master II 116710LN Black the green pointer
5. Daytona Ceramic 116500LN
In view of the huge demand on these Rolexes, the market price is high,
This is the market price of the top sought after Rolex Vs the SRP:-
1. Sea-Dweller 126600 $108,000 (120% VS SRP)
2. Batman GMT Master II blue black, 116710LN $76,000 (112% VS SRP)
3. Deep Sea Sea-Dweller D blue 116660 $103,000 (108% VS SRP)
4. GMT Master II 116710LN Black the green pointer (96% VS SRP)
5. Daytona Ceramic 116500LN $145,000 (152% VS SRP)
From these, we can translate into Daytona is the most Overpriced (152%) Watch as a production watch available in the market.
From Top Overprices model downwards
1 Daytona Ceramic 116500LN 152%
2 Sea-Dweller 126600 120%
3 Batman 116710BLNR 112%
4. Deep Sea Sew-Dweller 116660 Blue 108%
5 GMT Master II 116710LN 96%
The Price listed here is HKD, price of the watch is the current market price.