Apple Watch as an Luxury Watch as Patek Philippe and Rolex..

Rolex and Apple Watch

There has been a lot of discussion on the threat of Apple Watch on to the Swiss Luxury Watch Likes Patek Philippe, Rolex…etc.

According to a new study from the NetBase  (An analytics firm),  the Apple Watch tops the list once again, beating out Tag Heuer, Movado, Richemont, and Patek Philippe, along with Rolex!

Despite being the most insane thing I've ever come as a luxury consumer, Apple has managed to dominate online luxury chatter with its Watch. Sure it may be square, someone says it is UGLY, work poorly with apps, needs to be charged every night, and has no luxury appeal besides a gold casing (no platinum?), but people seem to like it and are eschewing traditional luxury brands in their tweets and posts.

According to the study, or how consumers perceive the brand's quality and the likelihood that they will stay loyal to it — rating for Rolex is 85 out of 100, while the Apple Watch is only a 58.

So if you're a watchmaker reading this, disembark from your yachts, go office work with your Ferrari, call the drivers, and gas up the jet, it's time to get back to work.

 

HK Snob

HK Watch Fever

Apple Watch Edition in 18KT solid Gold

It is a time that more more people who can show off buying this watch, a watch of a Class that is a solid gold case of 30gf I estimated plus some 30 dollars electronics stuff, but selling USD$17,000

That is a watch of status signifier, for those who used to fly first class, for those who earns USD$800 a hour, for those who does not care its value depreciation after ten years, for those who is simply Rich.

It is not the watch for those who is a horologist, not a Watch Lover like I, as I will simply use the money to get a Breguet, or a Rolex Yacht Master II in Steel Ref 116680 who will serve many years without any Software Upgrade.

I am quite sure that there will be a China fake replica case who is really a real gold case to offer in the market at a lower cost, and there will be a lot of additonal Decor with Diamond in the After Market like those Rolex Date Just fitted with Local Made Diamond bezel.

Let's Watch Out!

HK Snob