The watch and personality
Rolex- showy, bossy, hi profile sometimes lovey, sportive, doctors, professionals, executives, explorative spirit, sexy, sentimental watch…
Patek Philippe- low key, older man usually, stubborn top executives, successful business man, serious collectors’ watch.
Audemar Piguet- Daring, bold, innovative people, designer, mechanical engineers.
Vacheron Constantin- Elegancy, baby bloomer’s favourite, Middle class, Picky people, Romantic
Panerai- trendy people below 50s, showy, singers and movie stars.
Jaeger LeCoutle- vintage watch lover, classy people, mostly more than 30 year old, Educated
Seiko- practitioners, young energetic people, super rich people usually likes the Quartz Seiko
Cartier – mostly richer people, designer, lawyer, people appreciate beautiful stuff like woman
Frank Muller- Explorer, dynamic and energetic, 30-55 rich middle class.
IWC- standout with its class, no me-too watch, someone appreciate authentic mechanical design, middle class people.
Sandoz – 80’s Nostalgia feeling about the precious time I bought Sandoz when I could not afford a Cartier Tank with limited budget. A style of over buoyant watch for those people who could not possibly to buy a Diamond Rolex but want to try something.
Tudor- face-lifted in the recent years, a good new choice in the sport series, Tudor has effectively removed the “Second Rolex” Images… more more younger people like going for Tudor new watches.
Note the new changeable colourful NATO strap!
Rado- a class of hi technology manufacturing since 1985, unchanged over the year, new watch ambassador could change the “older” look of watch mages… fast emerging watch, especially the White for lady with quartz.
Tissot- naughty, tech freak’s favourite, sportive watch for energetic you and her.