Rolex and Apple Watch
There has been a lot of discussion on the threat of Apple Watch on to the Swiss Luxury Watch Likes Patek Philippe, Rolex…etc.
According to a new study from the NetBase (An analytics firm), the Apple Watch tops the list once again, beating out Tag Heuer, Movado, Richemont, and Patek Philippe, along with Rolex!
Despite being the most insane thing I've ever come as a luxury consumer, Apple has managed to dominate online luxury chatter with its Watch. Sure it may be square, someone says it is UGLY, work poorly with apps, needs to be charged every night, and has no luxury appeal besides a gold casing (no platinum?), but people seem to like it and are eschewing traditional luxury brands in their tweets and posts.
According to the study, or how consumers perceive the brand's quality and the likelihood that they will stay loyal to it — rating for Rolex is 85 out of 100, while the Apple Watch is only a 58.
So if you're a watchmaker reading this, disembark from your yachts, go office work with your Ferrari, call the drivers, and gas up the jet, it's time to get back to work.
HK Watch Fever