Wednesday, August 15, 2012

The Most Successful Sales Slogan for Watch

Patek Philippe has been very successful selling the Watch to the rich and famous celebrities, Politicians, business men with a Sales slogan:

“You never actually own a Patek Philippe; you merely look after it for the next generation”

As a good mechanical watch can last a few centuries with good services and maintenance.
Patek Philippe is still maintaining the watch record back to 1896 years, they are still maintaining spare part back to watch of early1900.  Even the part is used up, the make it.
So when you buy a Patek Philippe, it is a real Investment. It will last forever, value is always there! Of course, it is not cheap to maintain a watch like this!
HK Snob

15 comments:

Adrian Tsang said...

PP marketing strategies definitely heads the list of all brands. No brand could be more successful than PP in inculcating the concept of perpetual value of merely a watch in the minds of its potential and existing customers. IMHO, the slogan could not be better as 1) it makes people feel that PP watches could last forever; 2) it creates a value beyond the monetary one; and 3) as the watch would last forever and pass on from generation to generation, it should not be too extravagant to spend even a million on a PP watch after taking in account the product life and the emotional value of that.

Have you ever used that logic to hypnotise yourself Before splashing money on watches?!
My answer is... yes

HK Snob said...

Adrian, I think we are also to certain extend been hypnotised by PP's sucessful Sales and Marketing Strategies to buy their products. And, as a matter of fact PP watch brings a sense of Classic, elegance and taste. That adds on a bit self-hypnotising feel when we wear a PP.
HK Snob
PS
Thanks for your comment!
You must be like I, as one of the Watch maniacs!

Adrian Tsang said...

Haha... I would say I am a watch slave instead.

Re PP, which one is your favorite model or models?

HK Snob said...

Hi Adrian
Calatrava White gold and Nautilus Date White Gold Jumbo is likely my favourite PP as It was not too expensive to aquire and can be used everyday as a working hourse time piecs!!
HK Snob

Adrian Tsang said...

Both models you picked are classic and nice for daily use indeed. I just have too many favourite models such as 2526, 3939, 3970, 5070 and 5270. But the current list price is too high as compared to the old days... Just think that it is no long a value for money play.

Adrian Tsang said...

[IMG]http://i95.photobucket.com/albums/l151/adriantms318/DSCN2751.jpg[/IMG]
[IMG]http://i95.photobucket.com/albums/l151/adriantms318/DSCN2751.jpg[/IMG]
[IMG]http://i95.photobucket.com/albums/l151/adriantms318/DSCN2455.jpg[/IMG]

HK Snob said...

Hi Adrian,

I am afraid I am talking to one of the Biggest PP collectors in The World!

Man. I love the one shown on the Right on the Lucky man upper arm.

I am Drooling...

What a watch could be more beautiful!?

Can I put this picture and made some introduction sooner on PP topics!?

HK Snob

HK Snob said...

Hi Adrian,

I am afraid I am talking to one of the Biggest PP collectors in The World!

Man. I love the one shown on the Right on the Lucky man upper arm.

I am Drooling...

What a watch could be more beautiful!?

Can I put this picture and made some introduction sooner on PP topics!?

HK Snob

Adrian Tsang said...

I am definitely out of the league as I know a handful of serious PP collectors who literally own all the significant models from 50's to now.
Moreover, I am more on Rolex now and haven't splashed any money on PP for quite a while. BTW, I found a 1803 with Stella Red dial in HK but it costs 148K. I think it is too pricy. Are you interested?
Feel free to use the pictures. I have the loads of pictures PP watches from vintage to modern. Please let me know if you need some for your article.

HK Snob said...

Hi Adrian
Who is selling Stella Red Ref 1803? As I know Only one guy having One... he is my watch-friend for over 22 years.

I am longing to have one as to stop him showing around to tease me... joke

Are you HK!?

HK Snob

Adrian Tsang said...

Yes. I am in HK. That watch is from Italy. The shop is in Central and they sell a handful of Stella Rolex. Blue, Green, Red, Orange... the one I played with today is not in a very good condition. The dial is perfect but the case is just so so...

HK Snob said...

Hi Adrian

Tell me the place of the Shop, I will Visit there when I return HK!!
HK Snob

Adrian Tsang said...

No problem. Should I say the name of the shop here or should send you a email instead?

HK Snob said...

Hi Adrian
Send me a mail to feverip266288@yahoo.com.hk and tell me name of the shop and I will make myself to go visit there!
Give you my phone number. We can talk more when we are in HK....

HK Snob

Adrian Tsang said...

k. Will send you a mail later.