Friends of mine told me Rolex is the costliest watch brand and knowing that many people seem to agree with that.
Base one a price information between the most popular Sport model Submariner and some of the market available iconic sport model of the luxury Brands.
We could see that the price of Rolex is not the highest. It is on the lower side of them.
Panerai Luminor Marina Automatic PAM 000104 $55,000
Rolex Submariner Ref 116610LN $57,630
Glashutte Original "Sport Evolution M" $74,000
Breguet Marine II Big Date Strapwatch $78,000
Ulysse Nardin "San Marco" $48,000
Vacheron Constantin Overseas stainless steel Black dial Automatic 47040/b01a-9094 $92,000