More successful firms spend more resources on propaganda, advertisement and Promotion for more sales. For magazine TIME or NEWSWEEK, you can see there is always the most expensive advertisement space goes to Rolex.
Rolex have largest advertising budget of any watch brand, thus everyone hear of Rolex, not know some better brands, since they not advertise much. Here are some figures of 2007 USA advertising budgets of some watch brands. Amount shown here is in US dollar.
1. Rolex - $47,100,000
2. Breitling - $27,070,000
3. TAG Heuer - $24,730,000
4. Citizen - $19,850,000
5. Movado - $15,870,000
6. Cartier - $15,040,000
7. Seiko - $11,020,000
By now 2013, I don't know the exact data, I think Rolex spends $80,000,000 a year for advertisement.
Rolex is connected with Yacht, Golf, Tennis tournament, Motor racing. The famous one is the 24 Hours of Daytona, currently known as the “Rolex 24 At Daytona” for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first major automobile race of the year in the United States.
The race has had several names over the years. Since 1991, the Rolex Watch Co. is the title sponsor of the race under a naming rights arrangement, replacing Sunbank (now SunTrust) which in turn replaced Pepsi in 1984. Winning drivers of all classes receive a stainless steel Rolex Daytona watch.