An Astonishing story about marketing strategy of Panerai

In explicit uncovering description on the mal-practice and astonishing unfair treat to VIP, fans and watch lovers of Panerai.

What a daring story we should take note. 

This is a cut out from TRENDSTIME magazine May 2013. 

Worth a thought when you plan to buy the watch.

HK Snob 

President Marcos' 58th Birthday Watch

                                                  11 September 1975  Thursday

Ferdinand Emmanuel Edralin Marcos, Sr. (September 11, 1917 – September 28, 1989) was President of the Philippines from 1965 to 1986.

To what I know Marcos time, While in power he implemented wide-ranging programs of infrastructure development and economic reform.

Presiden Marcos has celebrated his 58th birthdays with an appeal for more food production.Macros flew by helicopter to Barrio Pandi joined farmers harvesting rice, took breakfast in a hut with the peasant’s family and held a cabinet meeting under the shade of a mango tree.

1975 is a special year for the first family the First Lady was the guest speaker in the U.N. in New York for women's right before heading back to Manila for the president’s 58th birthday.
The model number is 3528/3.

To watch Collector like I, it is key interested to know what essential watch he likes… Marcos was ahead of time wearing White Gold as one of his preferred colour on watch.
Note that the watch Marcos worn on the top picture is another one, we are trying to find out what watch was that.
HK Snob

PS
Information was proivider by the Watch collector who is a Philippino statying in USA now.

Rolex Ref 18038 Day Date Yellow Gold with Oak Dial

This is another Collector's item one of the collector showed us duing Watcher Hi Tea on Saturday.

Rolex Ref 18038 with special Oak Dial, not been polished, and he had changed with Chinese Day Dial in HK RVC.

HK Snob

The BesselWorld 2013 Rolex Retro Day Date Comes into effect

With the new BeselWorld 2013 preview of Rolex Day Date with a young look with leather strap design will capture more younger buyers who are a bit itching going for Rolex Gold Watch after his drawer has bee full of the steel tool watch!


Well, look at recent More magazine ad that Lane Crawford cannot wait to sell some of the most lovely colour Day Just and Day Date Ref 1803… Buy price is astonishingly un-friendly!



Black Date Just with ten Shinning Sugar cubes- HKD$97,000

Blue Date Just without diamond HKD$104,000

Green Date Just without Diamond HKD$104,000

Note the Stella Red Ref 1803 , price is HKD$314,000

HK Snob

The Early Rolex Promotion slip and Rolex AD in Hong Kong

This is an actual Rolex Slip for Rolex promotion in the 60s’ friend of mine gave us yesterday.

In the list you can see there were not too many Rolex Authorized dealers at that time, now we have over 100 shops under Rolex AD in HK.

Note the slogan " Men who guide the destines of the world wear Rolex Watches!"

HK and China itself consumes over 60% of Watches export from Rolex and HK is still the most important market of Rolex. With the new Xi Administration of China who cut extravagant spending on entertainment and at same time slow down of China GDP has an impact to the Rolex Watches market in HK. Nevertheless, the Watch Business is still a billion dollar business in HK.

These are the old Rolex shop but now they either closed or no longer selling Rolex.

- LAM YUEN FONG WATCH COMPANY AND LAND DEVELOPMENT LIMITED

林源豐錶行地產發展有限公司Established 8 Aug 1973, and dissolved 30 June 1995.

- Precision Watch Company

Level 2 , Harvey Nichols ,Pacific Place , 88 Queensway,  HK


- China Emporium Queen’s Road

大華國貨, I think the shop has been close in early 90s that is where the Oriental Watch company now .

- Budson Watch and jewelry Company 弼臣鐘表珠寶有限公司

Established on 1962 Dec 6 and close in 1998 after running for 36 years!


These are the list of HK Rolex AD outlets, Correct me if I am wrong!

Artland
Chow Sang Sang
Chow Tai Fook
Dickson
Eldorado
Emperor
Europe
Fung Leung Kee
King Fook
La Suisse Watch
Oriental
Precision
Right Watch
Solomon
Tai Hing
Times City
Times Watch
Wah Hing
Zurich

*************
HK Snob

A Lange and Sohne Datograph

 

 

Even though you don't know much about watches, once you have seen this watch, I believe you will appreciate how beautiful the mechanical assembly, polishing, and evenly arranged layout of the parts on the watch. Yes, Datograph, from A lange & Sohne.

Each piece of the components has been finely polished to the highest standard to a mirror surface, meticulously care has been exercised on each of the chamfer, whereas where two chamfers meets, is still able to maintain a vertical straight line. What can you say!?


Is German watch manufacturing another step higher than the Swiss!? No in par!?

It is a Platinum watch that weighs like one Ton on my hand! Partly it is heavily expensive!

Man, Should I sell one of my kidneys for this watch?

The watch belongs to one of the low profile watch collectors in HK! He has also a case of Rolex Day Date of various fancy colour!

HK Snob

Rolex Ref 116710LN GMT Master II bought by Selim in HK

This is a new purchased GMT master II at special discount yesterday by a friend Selim who came from Germany, and has just carried this watch going on board the late flight back to Germany...
Wish he loved this watch as much as I love mine!
HK Snob

Sotheby's Auction on Ref 1503 and Watch Fever's Ref 18038, both has the arms of UAE Military Arm force Dial

From Sotheby's latest auction on Watch catalogue listed the Date Just Ref 1503
With the same special dial with arms of UAE Military Armed Force. With price HKD$48,000 to HKD$63,000, of course final hammer price is yet unknown. We will see on 27 May 2013!

About my 1986 Rolex Day Date Ref 18038, a very special dial with arms of UAE Military Armed Force.

Now this un-polished Rolex Day Date with this very rare special dial is only HKD$69,000!

What is the impact to you!, a Ref 1503 or Ref 18038, One is Day Just, the other is Day Date.
One has Aryclic Crystal, the later is Sapphire!

Think about it!

HK Snob

PS. The watch was sold to an Rolex Collector 2 June 2013

Rolex Ref 18038 Day Date Solid Yellow Gold with Rare and Special UAE Military Armed Force Arms

This is a 1986 Rolex Day Date Ref 18038, a very special dial with arms of UAE Military Armed Force.

This was made by Rolex as a custom order from UAE in the 80s, not for sales, believe to be made at a very limited number. Rolex does not make any such item any more!

"Spiral" Magazine May 2013 had mentioned that the Dial itself worth HKD$30,000!

Now this un-polished Rolex Day Date with this very rare special dial is only HKD$69,000!

Please note that Rolex had revealed the new Retro Day Date in BleselWorld 2013. I believe that the price of vintage Rolex Day Date will rise gradually. It is a good time to buy at low as an eternal Investment.

HK Snob

White Gold and Stainless Steel watches; Rolex Day Date and Date Just

                              Rolex Day Date White Gold on left and Date Just Stainless steel Ref 16014 on Right
                                                           

White Gold
White gold is an alloy of gold (Au) and some white metals such as silver (Ag) and palladium (Pd). White gold can be 18kt, 14kt, 9kt or any karat. For example, 18kt yellow gold is made by mixing 75% gold (750 parts per thousand) with 25% (250 parts per thousand) other metals such as copper and zinc. 18kt white gold is made by mixing 75% gold with 25% other metals such as silver and palladium. So the amount of gold is the same but the alloy is different. Palladium is a kind of rare metal and so as the cost, so in Other

Price Difference Between White Gold and Yellow Gold Rolex
Same model, same size of Rolex, the White gold is likely to be more expensive than Yellow Gold. As an Example, a Rolex Day Date, white gold version is more expensive than Yellow gold by HKD$21,000!

Traditionally nickel was used in white gold, however, nickel is no longer used in most white gold made today as nickel can cause allergy with skin. General, we do not use nickel in our white gold and I am sure Rolex is not using also. The natural color of white gold is actually a light grey color. For Jewelry, some white gold rings are coated with another white metal called Rhodium. Rhodium is a metal very similar to platinum and Rhodium shares many of the properties of platinum including its white color. This is to preserve the White Elegant Colour of the Gold! As rhodium plating is used to make the white gold look more white. The Rhodium is very white and very hard, but it does wear away eventually. To keep a white gold ring looking its best it should be re-rhodium plated approximately each 12 to 18 months. Most jewelers are able to rhodium plate jewelry for a cost effective price. Rolex White Gold Watch has no Rhodium Plating at all.

Stainless steel
Stainless Steel is an important invention in 20 century. In metallurgy, stainless steel, also known as inox steel or inox from French "inoxydable", is a steel alloy with a minimum of 10.5% to 11% chromium content by mass.

Stainless steel is used where both the properties of steel and resistance to corrosion are required. Stainless steel does not readily corrode, rust or stained with water as ordinary steel does, despite the name it is not fully stain-proof, most notably under high salinity, low oxygen like poor circulation environments. I have seen Rusty Stainless steel, the steel itself may have insufficient Chromium. It is also called corrosion-resistant steel (CRES) in the aviation industry particularly. There are different grades and surface finishes of stainless steel.

Stainless steel differs from carbon steel by the amount of chromium present. Unprotected carbon steel rusts (Iron Oxide film) readily when exposed to air and moisture. This iron oxide film or rust is active and would accelerate corrosion by forming more iron oxide, and due to the greater volume of the iron oxide this tends to flake and fall away. Stainless steels contain sufficient chromium to form a passive film of chromium oxide, which blocks further surface corrosion and stops corrosion from spreading into the metal core, due to the similar size of the steel and oxide ions they bond very strongly and remain attached to the surface.
Passivation only occurs if the proportion of chromium is high enough and oxygen is present.

                                                             Watch Pits in Watch Case
Stainless Steel 316L and 904L on Rolex Case
Stainless steel comes in over 150 grades and types of different mixes, 316L is the most prevalent in wrist watches. As it is easy to polish, refinish, mill, drill and does not readily oxidize. Most diving watches are made of 316L stainless steel because it is resistant to salt water erosion, and it is easy to polish and keep lustrous look.
That is one of the reasons why most watch companies utilize 316L stainless steel in its watch cases.

Rolex used 316L until 1985*, Rolex started to move to 904L in all Rolex watch cases because of pitting occurring in the case between the watch case and the caseback.

904L was initially developed to withstand strong reducing acids and highly sustaintible to chloride corrosion. Rolex utilizes a harder 904L that is both hard to prepare and hard to machine.

Rolex of 2000s
Starting in the mid-2000s, Rolex started utilizing 904L in its bracelets. Initially utilized for its watch cases, Rolex realized that the bracelet required an update to solid links, solid bracelet end-links, and the addition of 904L for pitting resistance.
Some people consider the difference between 316L and 904L as being negligible and that Rolex’s divergence from the industry standard 316L is just another marketing point. But after seeing pitted casebacks and bracelet clasps, 904L certainly has its place.

The Difference
How to tell the difference between the white Gold and Stainless steel; simply the White Gold Looks more white!

How to Restore the Original Lustre
Submariner
Rinse your Submariner off after you dive and every once in a while anyway even if you don't dive it because your body sweat has chlorides in it also. And don't worry about the difference between 904L and 316L because in the application of a diving watch it just doesn't matter.

Date Just, Date Day
I used to lock up the crown tight.
Wash under lukewarm tap water, use my Oral-B Electric tooth brush, dip into some mild soap solution and give it a light brushing thoroughly, especially the strap, corner of the slugs, and hidden area between the strap sections. Then on the bezel and the diamonds. Then wash under running tap water for 30 second…Soak with fine tissue paper and wipe off all water residues by a lint free cloth….
Surprising you can see you watch is giving you that kind of Bling bling Shinning again! Especially the Diamonds!

That is why people always said to me ” Oh, you bought another new watch again!!”

HK Snob

Reference * Rolex Price book Ref .246/0113 218.16 CHHK-12.2012  had clearly stated that all Rolex case are made by 904L stainless steel in 1985.