夜間的冒險家, DLC Jean Richard's January 2014 release of the latest Elegant watches for HK's City Runners

夜間的冒險家

探知、旅遊、尋找新天地 – JEANRICHARD為探索者提供每日的時間，以盡展生命所有，活出人生的極致。冒險的旅程並不會因日落而終結，反之，JEANRICHARD隆重介紹三個新的1681和Terrascope版本，以時尚和穩重感伴隨晚間探索者。這三枚時尚、動感與優雅並重的腕錶為JEANRICHARD生活哲學的最佳演繹。

換上黑色DLC塗層錶殼的1681：夜黑城市的最佳伴侶

這個系列的腕錶向製錶大師Daniel Jeanrichard於17世紀末所研製的第一枚腕錶致敬。1681以現代的設計，將經典的手錶演繹出黑夜的原始韻味。於充滿節奏、細意與時尚的夜幕街道上，無論是在明燈的映照下，抑或是於暗角的小巷內，這校腕錶皆是動感的都市人士的理想伴侶。精鋼的腕錶上綴以黑色DLC塗層，配以噴沙處理，充滿啞緻與磨沙的質感。錶盤上的幼葉型時針和分針上，塗上了米色的發光塗層，與漆黑的錶盤形成強烈的對比。腕錶配以原廠制造JR1000自動上弦機芯，於透明玻璃底蓋內，可看到這枚獨有的黑色擺輪，隱約滲透出優雅的型格味道。

 

配上黑色DLC錶殼的Terrascope：奔向夜間開放的土壤與空氣

於繁星滿佈的沙漠上、月缺的高速公路上、了無人知的領域上，JEANRICHARD的旗艦腕錶系列—Terrascope，以全新的黑色DLC塗層外型，與探索者共渡最美麗的夜間。腕錶保留了系列的原有味道，錶殼上的直線緞面打磨及錶圈斜面上的細緻打磨、穩固的構造、以及枕型錶殼與圓型玻璃。時標及指針於啞黑的錶盤上顯得分明，浮凸的處理技術配以及塗上白色的發光物料，讓讀時來得更容易。黑色膠錶帶和精鋼摺扣為腕錶加添了運動的元素。而自動上弦的機械機芯，則為每日24小時提供可靠與準確的時間。

黑面雙色Terrascope：時尚運動型人的黑夜

於精鋼的錶殼的兩旁，玫瑰金的直線錶殼及黑色錶盤為腕錶的一大亮點。這枚全新的雙色Terrascope 替黑夜賦上動感而優雅的意義。這枚腕錶充份體現出格調與悠閒、高尚而真確的完美並存。多層結構的直線緞面錶殼及打磨細緻的斜面，耀眼奪目。啞黑色的錶背，配以浮凸鍍玫瑰金的時標和指針，再塗上發光物料，層次分明，感覺整潔俐落。最後，腕錶配上黑色鱷魚皮帶和精鋼摺扣，為腕錶的終章化上完美的調。自動上弦的機械機芯確保日與夜的時間之精確。所有JEANRICHARD腕錶皆標誌着配戴者的獨特而堅定的個性。

  

技術規格

                                         

1) 換上黑色DLC塗層錶殼的1681：

噴沙黑色DLC塗層精鋼錶殼

44毫米

厚度：11.27毫米

防反光藍寶石水晶錶鏡

旋入式錶底、鎸刻品牌標誌

防水100米

原廠制造JR1000機芯

自動上弦，黑色擺輪

機芯尺寸：11 ½ 法分

振頻：每小時28,800次（4赫茲）

寶石數：27

動力儲存：不低於48小時

功能：小時、分鐘、秒鐘、日期

啞黑色錶盤

黑色拋光時標與數字

塗上米白色發光物料的黑色拋光指針

黑色Barenia®牛皮帶

黑色PVD精鋼摺扣

2) 配上黑色DLC錶殼的Terrascope：

拋光及直綫鍛面黑色DLC塗層精鋼錶殼

44毫米

厚度：12.60毫米

防反光藍寶石水晶錶鏡

黑色旋入式錶底、鎸刻品牌標誌

防水100米

JR60機芯

自動上弦

機芯尺寸：11 ½ 法分

振頻：每小時28,800次（4赫茲）

寶石數：26

動力儲存：不低於38小時

功能：小時、分鐘、秒鐘、日期

啞黑色錶盤

夜光噴沙時標

塗上發光物料的鍍銠噴沙指針

黑色膠帶

黑色PVD精鋼摺扣

 

3) 黑面雙色Terrascope：

拋光及直綫鍛面黑色DLC塗層精鋼及玫瑰金錶殼

44毫米

厚度：12.60毫米

防反光藍寶石水晶錶鏡

旋入式錶底、鎸刻品牌標誌

防水100米

JR60機芯

自動上弦

機芯尺寸：11 ½ 法分

振頻：每小時28,800次（4赫茲）

寶石數：26

動力儲存：不低於38小時

功能：小時、分鐘、秒鐘、日期

啞黑色錶盤

浮凸鍍玫瑰金時標

塗上發光物料的鍍玫瑰金指針

黑色鱷魚皮錶帶

精鋼摺扣

HK Watch Fever

Fully Authorized by Jean Richard HK Marketing group to publish.

Price Comparison and Trend of Major Rolex Models between 1970's to 2000's

Price listed here is US Dollars



The Pricing scheme of the product is an important factor to determine the position of it.

Pricing set-up of a Product is very important as it determines the target profit margin, Marketing value, market acceptance, Images, should be also consider the Competitors pricing!

Imagine if one day you can buy the Rolex at a discount of 10% in one Rolex Authorized Dealer, and next day the other Rolex AD opposite the Nathan Road can offer less 15%. We all know the result and consequence; no one will be interested in this product anymore!

Over the year, Day Date was position as the Flag Ship of Rolex, I believe that Rolex was not able to tell what will be their ultimate Flagship model at the beginning, not until one day, the model would be accepted my majority of customers as the Ultimate buy, ideal Watch of Rolex! And of course, Rolex had to develop a showcase model to differentiate with other watches, Day Date is the one with the more complicated movement, so as the Daytona.

Rolex started itself from a diver’s Iconic watch since 1926 when their watch was proven to be able to survive through the English Channel, that was a very important motive for Rolex to decide what direction they should go.

By 1956, The Day Date was invented with challenge on the watch movement as it has to drive both the “Day” and “Date” wheels at almost the same time. It adds on extra Loading to the watch power chain, and it had to maintain a 36 hours power reserve at same time. Rolex had to develop new movement that Patek and AP had no such technology by that time.

I selected prices of these three years selected as for some comparison, 1973, 1984, 2004, it is interesting to see….

Day Date Ref 1803

It was selling at $1,850 in 1973, and was increased 5.1 times to $9,450 in 1984!

From my other sources, early DD (Bubble Back) was selling at about $350 in 1956 and was increased to $1,850, I guess that there was no oil-crisis in 1973, the DD price would not be so low in 1973!

Overall pricing of 2004 over 1973 is ten times for DD.

Daytona Steel, interesting to see that the watch price of Daytona of 1984 is just two times of 1973, I think that the Daytona was not a popular model in 80s’ But it was becoming very popular model after 80s.

The Submariner Date gold and Day Date has similar price trend over the years.

Daytona watch as the fastest price growth,; the price 1984 is six times comparing with 1973 and twelve times of 2004 comparing with 1973.

Over the year, Day Date is maintained the Flag Ship model as price of a Day Date is equivalent to 3 Date just Two Tone and 5 Date Just Stainless Steel.

The Day Date Ref 1803

Nowadays, a presentable Ref 1803 is roughly 1.3 price of a new Stainless Steel Date Just!

Who do you think? It is under-value, it is the Chateau Mouton 1945 of Bordeaux, it is the Jumbo 747-400 of Boeing, the best-selling model of Boeing.

It is the Rolls-Royce 40/50 Silver Ghost, It is just like the DB5 of Aston Martin. It is the best of this kind for the Rolex.
When we spotted a good beautiful Rolex DD, don't let it go.

As DD is "cheap", it is having more fun and choice for us to buy. A Datograph is almost the price of 6 pieces of Ref 1803!

I could wear 5 different Rolex Day Date to work, but I can only wear the Same Datograph from Monday to Friday.

of course, one has unlimited budget to buy watches does not have this concern. Or someone has a Lambor, he could use that amount of money buy 10 Datograph and 50 Rolex Ref 1803.... !! :) 

HK Snob