Four years ago, a friend asked me to buy
this watch for him in Hong Kong's open market. It took me a couple of days to
locate a dealer in Tsim Sha Tsui. The price was HK$495,000 for a full set,
brand new in box. It is a rare Day Date embedded with a turquoise dial!
My former colleague, who was the CEO of a
company, heard that I had bought this watch and wanted one too. I sourced
another one for him five days after my first purchase, at HK$540,000. I told
him, "If you ever want to sell, let me know first—I might be able to
help."
In 2025, when I asked my first client if he
wanted to sell, he said, "No!" I was surprised and mentioned that the
price was already close to HK1 million (Chrono24 is currently listing them
between HK1.02M to 1.24M). The watch has appreciated nearly 100% in four years.
I know him well; he doesn't need the cash.
When I spoke to my ex-colleague again, I suggested it might be a good time to sell if he needed extra funds. He told me shyly that he had actually sold it two years ago. I asked him why he didn't come to me first. I understand why—he probably handled it himself. It’s okay, it was his choice. However, I believe he only got around HK$600,000 for it at the time.
Anyway, there is no right or wrong here.
Once you need money, you can always cash it in.
As far as I know, there are very few of
these watches available on the market. Based on this trend, it could reach
HK$1.4 million by the end of 2026.
Paul
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