Over the past decade, the watch industry has seen some fascinating trends emerge in terms of dial colors and watch sizes. From 2010 to 2016, blue-dialed Rolex watches were the dominant choice, with blue dials enjoying the highest demand across the brand's lineup.
However, a significant shift occurred in 2019 when Patek Philippe introduced the highly coveted Tiffany Blue limited edition Nautilus in steel. This created a renewed hype around the Tiffany Blue aesthetic, and the same year, Rolex responded by introducing their own Tiffany Blue, as well as green, yellow, and pink variants of the Oyster Perpetual. These bold, eye-catching colorways were instantly popular, with the 41mm Tiffany Blue Oyster Perpetual commanding prices up to HK$500,000 on the secondary market, even though the prices have since stabilized to a more reasonable HK$130,000 level.
While the Tiffany Blue craze captivated the market, it became evident that this specific shade of blue may not appeal to all tastes. In 2020 and the following years, Patek Philippe introduced the green-dialed Nautilus 5711, which seemed to shift the trend towards green as the new "it" color. The green Nautilus became the talk of the town, with many enthusiasts declaring that "green is the new blue."
Alongside the color trends, the market has
also seen a growing preference for more elegant, simplified dial designs. Dress
watches have become increasingly popular, with models like the Cartier Tank and
the Crash finding their way onto the wrists of both men and women, even for
formal occasions. Furthermore, the Audemars Piguet Royal Oak Mini is Big News
for Small Watch Lovers, Royal Oak Mini Frosted Gold, a trio of watches coming
in at a perfectly petite 23mm.
In 2024, the latest color trend appears to
be a shift towards salmon and pink tones. Recent releases, such as the Tudor
Black Bay Chrono 41mm in pink steel, have been highly sought after, indicating
a growing appreciation for these warm, sophisticated hues.
Additionally, there seems to be a
preference for smaller watch sizes, with 35-38mm becoming the sweet spot for
many men. Pieces that may have been overlooked a decade ago are now being
reconsidered and worn with confidence.
Finally, the Rolex King Medias, with their
timeless elegance and beauty, have seen a surge in demand, reflecting the
ongoing appreciation for classic, well-crafted timepieces.
Overall, the watch industry has navigated a
dynamic landscape of color trends, size preferences, and a renewed focus on
both dress watches and iconic designs. As the market continues to evolve, it
will be fascinating to see how these trends unfold and shape the future of the
industry.
然而,2019年Patek Philippe引入了深受追捧的Tiffany Blue 蒂芙尼藍限量版鋼款Nautilus,掀起了一股對蒂芙尼藍美學的新熱潮。同年,勞力士也推出了自己的蒂芙尼藍以及綠色、黃色和粉色版本的「水手型恆動」系列。這些大膽、引人注目的色彩立即受到歡迎,41毫米蒂芙尼藍「Oyster Perpetual」甚至在市場上飆升至50萬港元,儘管現在價格已穩定在13萬港元左右。
儘管蒂芙尼藍熱潮吸引了市場關注,但這種特殊藍色可能並不符合所有人的品味。在2020年及以後,Patek Philippe推出了綠色錶盤Nautilus 5711型,似乎將趨勢轉向將綠色視為新的「爆款」色調。綠色諾蒂樂斯成為話題焦點,許多愛好者宣稱「綠色是新的藍色」(Green is the new Blue)。
除了色彩趨勢,市場也出現了對更優雅、簡約錶盤設計的偏好。正裝腕錶越來越受歡迎,卡地亞Tank和Prasha列等型號已經出現在男女佩戴正裝場合的腕上。此外,愛彼皇家橡樹迷你系列也為追捧小錶的愛好者帶來了新選擇,包括23毫米的迷你皇家橡樹冰鑽金系列。
到2024年,最新的色彩趨勢似乎正朝著三文魚色和粉色調發展。如Tudor Black Bay計時41毫米粉鋼款的新款備受追捧,顯示市場對這些溫和、高雅色調的青睞。
此外,35-38毫米似乎成為許多男士的最佳尺寸選擇,過去可能被忽略的錶款現在受到青睞,佩戴者也更加自信。
最後,勞力士王者系列凝聚了永恆的優雅美學,需求也呈現上升趨勢,反映了人們對經典、精心打造腕錶的持續欣賞。
總的來說,腕錶行業經歷了色彩趨勢、尺寸偏好以及正裝腕錶和經典設計重拾關注的動態格局。隨著市場的不斷演進,這些趨勢的發展將是令人矚目的。
