Will Richard Mille follows the same path of what Panerai did in the past ten years?

Richard Mille is youngest and probably is one of the highest profit watch makers. 

Their production volume if not high but the price is, so revenue is very high. 

I had tried the RM-11 which was fantastic for the first impression and there they have launched newer I can't remember only RM-11 had how may variety on dial design, plus combination of material and minor design feature.

They have Titanium pink gold case, they use ivory embedded on the crown and or black carbon bezel,  circular case and bezel of RM33, RM62 looks like the Eclipse of Patek ...etc,

Yes, we see RM is doing very good in sales, and their watch is very expensive, they use High technology material and innovative design, but in 1969, the high tech quartz had brought Seiko a success, but later took over by Swiss on the mechanical watches again.

The recent RM27-04 designed for Rafael Nadal which is US$1M... 

RM is an success, interesting to understand what is their marketing strategy for the next 5 or 10 years to keep them in the top if the luxury lines of watches.

Well, I really hope that it will not follow the same path as Panerai in the last ten years, by making too many similar models, limited edition after another limited edition with similar or even equal design.

HK Snob