1952 Rolex Advertisement on Newsweek as the first and the 2013 final Copy

Men who guide the destinies of the world wear Rolex Watches.
Never before had the great men of the age been so well known to their contemporaries as
Today. News of almost their words and actions is flashed around the world in seconds.

Their faces and voices are made daily familiar to us in newspaper photographs, on the Radio, in files and on television. We are intensely aware not only of their important but also of their personalities. Their Impact Is enormous on us as well as on the world event.

If would not be fitting to name them here, for they include royalty, the heads of states, great statesmen, and service chiefs.

But there is one unusual thing we invite you to look at when you next to see them or their pictures- the watch in their wrists. That watch will most likely bear the name of Rolex of Geneva.


Accustomed through they are to be very best, these eminent men are nevertheless amazed at the accuracy and reliability of their Rolex watches.

Rolex are proud, if unsurprised, that they quickly take these qualities for granted.



The Rolex Oyster Perpetual Date Just, one of the most accurate watches in the world. It's accuracy has been objectively tested by a Swiss government testing stations, which is awarded the watch an " official timing certificate with the coveted distinction "Especially good result" and the right tot be called "Official certified chronometer".


Its movement is permanent protected by harmful elements by the 100% waterproof Rolex Oyster case. The Date Just is self-winding, powered by the new Rolex “Perpetual “rotor” this keeps a constant tension on the mainspring, making for still greater accuracy.


And the date is shown on the dial, changing automatically each night at midnight, and magnified by a “Cyclops” lens for easy reading.

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This is quite interesting that Rolex has started advertisement with a lot of illustration on the people, the watch and the relationship between important people and good watch.

After 61 years the same philosophy applies on Rolex Advertisement, emphases on some important celebricity and important people wearing Rolex.

Over the years this helps to bring the names of Rolex to everyone who could appreciate good quality watches. Since 1952 to 2013, Rolex hs been posting ad on Newsweek. but this is the last printed issue! Times chages, sooner later, there will be no more Hard copy Magazine. However a Rolex still remains one of the best accurate watches in the World!

The First Ad on Newsweek was a Rolex Date Just and the last is a Rolex Day Date Platinum.

HK Snob