Chopard is a Geneva-based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas.
In 1975 the Chopard factory moved from the center of Geneva to Meyrin-Geneva. It marked a new stage for the company as it started producing ladies' and jewelry timepieces.
In 1976 Chopard introduced the Happy Diamonds collection. Watches from the collection featured mobile diamonds that floated freely between two transparent sapphire crystals.
Chopard made the most Expensive watch valued USD$25M decorated with 201 carat diamonds.
The pricture shows the Chopard Jumbo 38mm Happy Diamond Watch.