When we talk about
watches, we always talk about Rolex. When we talk about Rolex, we always talk
about…errr… the Submariner? the Daytona? Or… the Day-Date?
Have you wondered
why Rolex has been so successful all over the world? HK Snob weighs in.
1.
Price
In Hong Kong, Rolex
stainless steel watches are around 30k-90k. It means a stainless steel Rolex is
never over 100k HKD (now it may be different with the new Daytona). That has
been the case for many years.
A Rolex is a symbol of status in Hong Kong and
many of us do not mind buying a symbol of status under 100k HKD. It is a mental
trick. Rolex understands how big the amount of money we are willing to spend on
their watches.
2.
Iconic
design
Be it a Submariner,
a Daytona or a Datejust, we can always recognize a Rolex easily. When worn on
the wrist, you are wearing something that you know others will envy. There are
so many iconic designs in the Rolex collection. Each of them has its own
features and character.
This successfully makes people want to buy more and
more after they own their first Rolex. Of course, movie stars wearing Rolex
watches contribute a lot to its success, too.
3.
Practicality
Every Rolex is
tough. Every Rolex movement is an unbeatable workhorse. Yes. This is the image
of Rolex – its being super practical.
Although you may not dive with your
Submariner or check the other city’s time with your GMT Master, these watches
are made with practical function and outstanding durability.
You seldom hear
that a Rolex is not accurate or it breaks down easily. Each Rolex watch has its
own practical function. It has nothing excessive. The image of each Rolex model
is so clear that laymen understand easily.
HK Snob