Insider information that Rolex would not like you to know

Rolex occupies one third of the Swiss watch market, being top player amongst all major luxury watches for the last ten years. Still Rolex's latest strategy is to take up preowned watch market by offering CPO service, likely will happen in Hong Kong in 2023. 

There are many friends coming from China recently called me asking why they can't buy Rolex, he said Sport models are understandable, but even Day Date and Date Just is not available at Rolex boutique.

Well, Rolex treats their authored dealers (AD) as their customers, the end users are not Rolex customer at all.

Rolex cares about the performance of their ADs commitment and controlling their ADs. 

Being AD, they have to keep sales  quota to Rolex in order to keep their dealership.

If you have no purchase history at the AD, you go to AD asking GMT Master or Daytona, their staff will say that asking you to leave contact and once they have it, they will call you! This is a way to make you feel better only as they don't want to see you anymore at all. After you left, most of the contact will be destroyed. This is very different with Patek, they really record your contact submit to the Local office GM to evaluate of giving you the watch or not.

Senior Manager or director is connected to trustable dealer, they used to sell dealers by batches at back door with sport model and least popular models at price they feel good with each other. The dealer then sells at a calculated price they can sell fast and with profit. As many end user tends to buy fresh Rolex, so dealer will like to sell fast and with good price. As older watch tends to sell at lower price.

Many people say that they can get Rolex watches with MSRP, yes I know a handful of people who can get almost every watch from certain AD, as they are real collector and has bought as many as 40 watches for last ten years, if you think you can buy as many as 3-4 watches a year, you may have a chance to become VIP at this AD, however I can see after last years, even these VIPS are less being called by their AD for watch collection.

HK Snob