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Tuesday, September 1, 2026

Myth on Rolex laser-marked clasps are made in China

  Why do people link the laser-marked clasps to China?

The transition to laser-etched clasps in 2015 caused immense confusion in the watch community, giving birth to the China rumor for two reasons:

  • The "Cheaper" Appearance Mistake: When the laser-etched clasps first appeared on genuine models, many collectors thought the flat, dark laser-etched text looked "cheaper" compared to the deeply stamped, textured "frosted" engravings of older Rolexes. Skeptics online immediately jumped to conclusions, claiming Rolex was cutting costs by outsourcing bracelet production to China. This was entirely false.

  • The Replica Clones Got Confused: By 2015, Chinese counterfeit factories ("Super Clones") had perfected the art of mimicking the old stamped Rolex clasps. When Rolex suddenly switched to laser etching, counterfeiters in China quickly adapted and bought laser-engraving machines to copy the new style. Casual buyers who saw videos of Chinese factories laser-etching Rolex clasps mistakenly assumed that all laser-etched Rolex parts originated from China.

Summary

Rolex introduced laser markings on its bracelets around 2015. Every single one of these bracelets was—and continues to be—manufactured out of Rolex's specialized, multi-acre bracelet and case facility in Plan-les-Ouates, Switzerland. The change was purely a technological upgrade to modern watchmaking standards, not a move to offshore.


HK Snob



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