Sunday, November 9, 2025

How AI forecast the most valuable watch brands by 2025

 By 2035, the most sought-after watches from top-tier brands are expected to be the established iconic models that consistently hold their value and are defined by a blend of heritage, limited production, and classic design. These models will likely include: 

Rolex

Rolex is consistently the top brand for resale value and global recognition. Its most iconic professional models are expected to remain in extremely high demand due to brand mystique and tightly controlled supply. 

  • Daytona: Especially the stainless steel versions, which are already highly collectible.
  • Submariner and GMT-Master II: These timeless sport models have enduring appeal and a classic design that is expected to remain popular for generations. 

Patek Philippe 

Known for exceptional craftsmanship and its "You never actually own a Patek Philippe, you merely look after it for the next generation" philosophy, Patek Philippe timepieces are excellent long-term investments. 

  • Nautilus and Aquanaut: These luxury sport models, especially the highly sought-after Ref. 5711 (though discontinued, its legacy continues) and the current 5811, will remain key collectibles.
  • Grand Complications and Calatrava: Models featuring intricate mechanical movements and classic, elegant designs will always be highly valued by serious collectors. 

Audemars Piguet

The brand's flagship model, the Royal Oak, is expected to maintain its high status due to its innovative design and exclusivity. 

  • Royal Oak (especially the "Jumbo" and Chronograph versions): The original luxury steel sports watch will remain a core focus of demand. 

Vacheron Constantin

As one of the oldest continuously operating watchmakers, its models are renowned for their artistry and rich heritage. 

  • Overseas: The sporty and versatile Overseas collection is growing in demand and is expected to become a key long-term sought-after model. 

FP Journe

Though it is Not having long history of a watch company, very good workmanship, innovative design and beautiful polishing.

 

Other Noteworthy Mentions

  • Omega Speedmaster Professional "Moonwatch": This model has a strong historical legacy that guarantees its lasting appeal and solid long-term value for collectors.
  • Cartier Tank and Santos: These are classic, elegant designs that have been popular for a century and will likely remain popular as timeless pieces.
  • Richard Mille: Select, ultra-exclusive, and innovative models are expected to remain highly desired by a niche, affluent market, though their market can be more volatile than traditional brands. 

The market in 2035 will continue to prioritize brand reputation, scarcity, provenance, and timeless design, and the models mentioned above embody these characteristics exceptionally well. 

AI

Aftermath, AI does not include FP Journe, That is what I added in.

Just for your reading pleasure


Paul

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