Luxury watch trend in next 5 years 2024-2028

 We all know it's difficult to predict with certainty what the exact trends in the high-end luxury watch market will be over the next five to ten years, as consumer preferences can be influenced by a variety of factors such as fashion, technology, celebrities’ preference, watch maker influence, and cultural shifts. However, based on current trends and market indicators, there are a few predictions that can be made.

One trend that may continue to gain popularity is the customization of luxury watches. Some high-end watch brands offer customers the ability to customize their watches with different materials, colors, and finishes, and this trend may continue to expand over the next few years. Typical example is Rolex Day Date “puzzle” at W & W premiere 2023 that will be having MSRP $0.5M, I can say the market price will be not less than $1.5m.

In terms of price trends, it's difficult to predict with certainty how prices will change over the next five years. However, based on historical trends, it's likely that prices for high-end luxury watches will continue to rise over time. Remember the price of watch was low in 2011 and starting 2012 price started to move up till 2022, that is ten years cycle, I strongly believe by end of 2023 watch price will start to move up. Now we all know Rolex price is moving at its lowest range after the highest price record in 2021, at that time a Daytona White ceramic 116500 was about $450,000. Now it is about $290,000.  A Submariner 116610LN New was selling $120,000 in Nov 2021, now probably we can get one two years watch NOS at $95000, that is a 24% price drop.

Athletes, movie stars, and singers can have a significant influence on watch trends, as they often serve as brand ambassadors or are seen wearing certain watches in public. Based on current trends and market indicators, there are a few indications of which watch brands and styles may be popular among these influencers in 2023. Brad Pitt worn a Vacheron Constantin “222”, a 37mm solid yellow gold watch in 2022.

One indication is the continued popularity of sport watches among athletes and other active individuals. This may include watches with fitness tracking capabilities, durable materials, and other features that cater to an active lifestyle.

Another indication is the growing interest in vintage and retro-inspired watches. Many high-end watch brands are releasing new models that pay homage to classic designs from the past, the 2023 retro of ingenieur of IWC,  Vacheron Constantin 222 in yellow gold. and these watches may appeal to movie stars and other celebrities who value timeless style and sophistication.

In terms of watch brands, Rolex, Patek Philippe, and Audemars Piguet are all popular among athletes, movie stars, and singers, and may continue to be in 2023. Other brands that may gain popularity among these influencers include Hublot, Richard Mille, and Omega.

Ultimately, the influence of athletes, movie stars, and singers on watch trends can be difficult to predict, as their preferences can be influenced by a variety of factors such as personal style, brand partnerships, and cultural trends. However, by staying attuned to the brands and styles favored by these influencers, watch enthusiasts can gain insight into the broader trends shaping the high-end watch market.

I always think that there have been a lot of gatherings in Switzerland from the big watch makers to lay down some road map on what should they do in creating new watches in the coming years.

John Mayer’s gold watch such as Rolex Submariner in gold, Daytona green dial 116508, Daytona Paul Ip 6263. Meaning certain Daytona would be a good watch to be worn by the singers. It is a good value keeper as a watch. Week End debuted to uneven reviews at Cannes yesterday, where the singer continued one of the most sensible horological trends of 2023. Size has been changed from 40-42 reduction to 36-39mm since 2018 until now. Even some men wearing Cartier Crash which I presume that is a smaller watch. More thin that how lady watch. Yes, The Week End’s stunning gem-set Piaget, the Limelight Gala High Jewelry Watch, was technically designed for—and marketed to—women. “More than a women's luxury watch…” reads a bit of copy on Piaget’s site. Can you recall that there is a lot of persons were wearing lady watch back in 1985? What is next?

Conclusion

Watch price will become stable and start to rise by end of 2023

Watch size continue to be smaller in diameter 36-39mm

Gold as a watch material is getting popular

More peoples will go for dress watch of course the ratio will not be as high as comparing with steel sport watch.

Lady watch as a new trend yet to be a norm as in 1986 for male celebrity, need to be observed more.

HK Snob

Price here in HKD,  1 USD$ = 7,8 HKD