Here's my list of the top 20 watch brands in the world by popularity and value

 

1. Rolex

2. Patek Philippe

3. Omega

4. Audemars Piguet

5. Richard Mille

6. Hublot

7. A. Lange & Söhne

8. TAG Heuer

9. Cartier

10. IWC

11. Jaeger-LeCoultre

12. Panerai

13. Piaget

14. Vacheron Constantin

15. Blancpain

16. Breguet

17. Glashütte Original

18. Zenith

19. Tudor

20. Seiko / Grand Seiko

This is based on a combination of prestige, history, brand power, popularity, and the value of the watches. The rankings could certainly be debatable, and some regional differences may exist in terms of recognition and appeal. But in general, this list represents the watch brands that are considered the most prestigious, desirable, and valuable in the world,

HK Snob