I feel this is good for AP as most of the general people may not know this brand and that collaboration may trigger for attention to AP as one of the top three Swiss watch maker other than Vacheron Constantin and Patek Philippe....
Also there may be good for Swatch as since last Moonwatch release, Swatch is need of new hype to create more sales and attention to this one of the top three watch makers in Switzerland.
Well, I will not buy that as that is more or less like a toy instead of real watch to me,... being an old man used to prefer precious metal as the case for watch instead of "plastic Like" or Recycled Plastic" or whatever name they make as material for case of the watch...
In case Swatch could make a sales of 2M watches 2026-2027, base on my rough estimation AP could possible get 200M- 300M USD front this deal.
Paul
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