World Luxury Watch market decline 2025-2035, what should I do?

 

 

The watch market is experiencing a significant shift, moving from a post-pandemic boom t2022 o a period of correction and restructuring 2024, with declines seen in 2024 and early 2025, especially in the mass-luxury and Asian markets, while high-end brands show resilience. Predictions for 2025-2035 suggest continued challenges, with analysts expecting stabilization in the mid-term and potential long-term growth driven by emerging markets and evolving consumer tastes, but a "decade-long slump" is possible for the broader market, marked by changing consumer behavior and economic pressures. 

 

 

Key Trends & Factors (2025-2035):

• Market Correction: The inflated prices and frenzy of the pandemic era have cooled, leading to price stabilization or gradual declines in the secondary market for many brands.
• Economic Headwinds: Geopolitical issues, currency fluctuations (strong Swiss Franc), inflation, and weaker demand in key markets like China and Japan are impacting sales.
• Divergence by Segment:
• Mass-Luxury (CHF 500-3,000): Hit hardest by declining sales and value.
• High-End/Ultra-Luxury: Brands like Rolex, Patek Philippe, and Audemars Piguet show greater resilience and even price increases, attracting new collectors.
• FP Journe instead facing huge demand from collectors, simple watch like Elegante has to wait for 2-3 years!
•  
• Shifting Consumer Behavior: Consumers are more discerning, with interest in "quiet luxury," new designs (like colorful dials), and brand history.
• New Indies grow with their bolder and unique design captures a segment of some luxury market. Mainly due to their entry level price.
• Growth in Emerging Markets: Strong growth is expected in places like India, potentially offsetting declines elsewhere.
• Technology vs. Tradition: A mix of smart features and traditional craftsmanship continues to drive innovation and appeal. 
•  

Outlook (2025-2035):

• Short-Term (2025-2026): Continued restructuring, with uncertainty and pressure on some segments, but signs of stabilization in the secondary market.
• Mid-to-Long Term (2027-2035): The market is expected to rebalance, with potential for overall growth (CAGR ~3.93% for Swiss watches) driven by new consumer bases and strategic adaptation, though the boom of the early 2020s is unlikely to return soon.  

In essence, the watch market isn't ending, but rather maturing and diversifying, with winners and losers depending on brand strength, market positioning, and ability to adapt to new economic realities and consumer demands. 

Many brands are doing reconstruction on their organization, launching new design, closing some of their outlets, However still these watches are still hard to get at MSRP: Nautilus, Aquanaut, Royal Oak, GMT Master II, Daytona and Submariners.

 

As of myself, I still focus on some of the rare neo-vintage watch collection such as Cartier Santos, Royal Oak of 37mm, Vacheron Constantin Overseas Generation 1 Ref 42042 Black and or Salmon, Rolex Coke and some of the Day Date with stone dial Ref 1803, Besides, some of the solid gold dress watch with integrated bracelet is a great item to buy if price is affordable.

Paul Ip

將手錶戴在右手上!

 人們通常習慣將手錶戴在右手上，這背後其實有許多原因，涵蓋了舒適性、心理學、文化因素以及個人風格的表達。首先，對於左撇子或雙手靈活的人來說，把手錶戴在右手可能更為自然舒適，因為這樣不會妨礙日常動作與操作。從心理層面來看，這樣的選擇也可以是一種展現自我獨特性的方式——相較於大多數右撇子將手錶配戴在左手，選擇右手便成了低調地表達「我和別人不一樣」的方式。

 

此外，這也代表著一種打破傳統的舉動，象徵著自主與不盲從主流的態度。根據某些心理學理論，主導手（慣用手）承擔較多任務，因此將手錶配戴在非主導手上，能減少干擾、幫助專注，甚至與能量流動的概念有關。文化和地域因素也會影響這個習慣——不同地區的人對於配戴手錶的手腕可能有不同的偏好或象徵意義。

 

實用性也是考量之一：右手常是進行日常活動的主要手，將手錶戴在右手可避免頻繁碰撞或損壞，特別是在工作或使用工具時更具安全性與耐久性。最後，對某些人而言，這更是一種穿搭建構上的宣言，甚至是溫和的叛逆表現——以一種不張揚的方式，對抗既定規範，展現自我風格。

Paul 

Taiwanese actress Janet Lee found her husband gift is a fake Rolex after 18 years!

                                                                     Janet Lee with her husband Alan

Taiwanese actress Janet Lee revealed her husband had given her a fake Rolex for 18 years, thinking it was real, illustrating how even wealthy individuals can be fooled or choose fakes, though this isn't about a Hong Kong celebrity.

In HK friend of mine knowing one of the top 10 richest real estate tycoon told my friend his Rolex was actually fake, asking why, the tycoon says yes and so what?

“When I wear Fake no one will say it is FAKE! LOL!”  Issue for me is when I wear an authentic Rolex some of my friends told me it is “Fake!”    

So does it matter real of fake?? Only can you pass your judgement point to accept that is a Fake Rolex or Patek on your wrist.. If you feel it is good for you then who can care?

 Note: Selling Fake Watch in HK is illegal! Using Fake Watch in HK is not supposed to be illegal but when you catch carrying more than a few pieces of fake watch at customs, that may be a big issue!

Back to the story of Janet Lee, this is what she posted on her Facebook:-

Janet took to her Facebook to share that her husband got her a green Rolex for her birthday about 18 years ago. 

Janet, however, said she didn't wear her Rolex much as it did not suit her style. 

One day, she took it out, only to realize that it had stopped working. She then brought it to a shop that specializes in repairing luxury watches. 

There, a shocked Janet was told that her Rolex was actually a counterfeit one, and that they would not help fix it. 

The staff at the shop also recognized Janet, which left her feeling extremely embarrassed. 

"My face looked green as the watch!," she recalled.

At that time, Janet went home to confront her husband for getting her a fake Rolex. Alan, who also got the same watch for himself, replied: "How could that be? Was I scammed?"

Alan said he bought the watches from a shop in Hong Kong. He later asked a Hong Kong friend to return the watches and get a refund."

Interesting part is that:

1. Who will refund you a watch bought 18 years ago and after that long time ago, you told the shop the two Rolexes were fake and he got a REFUND!

This is my thought

1, if the shop is a second hard shop, they might sell some fake to some new faces or tourists but after 18 years, who will accept that this is the actual watch he bought? 

2. If that is a fake watch there should not be any traceable Serial number on the watch and there should not having any proof that is the same watch he bought 18 years ago. A Fake watch usually does not come with warranty paper.

3. I can rule out that the two Rolex were not bought from any official Rolex AD or boutique.

I can say is that he was scammed even he was not aware and he told his wife  got refund just to make her feeling comfortable. I think he is not honest at all. 

There is still one possibility, as someone bought it known as fake to her wife! 

Anyway, I think the beauty should deserve an authentic Rolex.

HK Snob

Vacheron Constantin Overseas Gen 1 42042

 

The first-generation Vacheron Constantin Overseas, launched in 1996, marked VC's modern sports-luxe era, evolving from the iconic 222 with designs by Dino Modolo and Vincent Kauffman, featuring robust 37mm (Ref. 42040/42042) and 35mm (Ref. 42050/42052) cases, integrated bracelets with Maltese Cross motifs, COSC-certified Caliber1310/1311 movements, and 150m water resistance, defining the collection until the second generation's arrival around 2004. 

Key Characteristics & History:

• Inspiration: Directly evolved from the 1977 Vacheron Constantin 222, continuing the integrated bracelet sports watch trend alongside competitors like the Royal Oak and Nautilus .
• Launch & Design: Introduced in 1996, the design featured a distinctive Maltese Cross bezel and bracelet links, housing an automatic movement.
• Movement: Powered by the COSC-certified automatic Caliber 1310 (later upgraded to Caliber 1311) based on the Girard Perregaux 3100, with an 18k gold rotor and hacking seconds.
• References & Sizes:
• Ref. 42040/42042: The main 37mm model.
• Ref. 42050: A smaller, mid-size 35mm version.
• Ref 42052 Smaller 24mm quartz and rare left-handed versions also existed.
• Ref. 42040 (37mm) and ref. 42050 (35mm) were the first to be produced. The reference number changed to ref. 42042 (37mm) and ref. 42052 (35mm) when the movement was upgraded from the caliber 1310  to the caliber 1311. Both case sizes share the same movement and we’ll look at this in detail later on.
• The change in caliber denotes the reference. It is unknown when the movement upgrade took place however it is presumed to be early in the production making the 40 & 50 models few and far between. There are examples of transitional pieces that were constructed during the upgrade period making it rare but not impossible for a ref. 42040 to house cal. 1311
• Production: The first generation ran from 1996 to approximately 2004.
• Success: The Overseas was a significant commercial success, revitalizing VC's sports watch segment and establishing a foundation for future generations

Dial

Sigma’, ‘T Swiss Made T’ & ‘Swiss Made’

The first first batch of dials for the ref. 42040(2) and ref. 42050(2) were generally ‘Sigma’ stamped at the 6 o’clock marker featuring Tritium lume. Interestingly Patek and Vacheron were last to use ‘Sigma’ on their dials before moving to ‘T Swiss Made T’.

There is no clear date when ‘T Swiss Made T’ first appeared on the dial. It is a common misconception that all ref. 42040 are ‘Sigma’ signed and all ref. 42042 are ‘T Swiss Made T’ signed, this is not the case, the reference change was linked to the movement upgrade. ‘Sigma’ dials have been seen on ref. 42042 models up to early 2000’s with some of the later examples also featuring Luminova.

Finally the ‘Swiss Made’ dial featured at the very end of production with Luminova permanently replacing Tritium. These dials have also been found on service replacements.

Movement

Cal 1310

For the ref. 42040 and ref. 42050 Vacheron Constantin took the Girard Perregaux cal 3100 based ebauche, renamed as their own cal 1310 and COSC certified. The cal 1310 features a gold rotor weight, and 27 jewels. It’s automatic, has a quick-set date function, hacking seconds and a 46 hours power reserve. Total height of the ultra thin movement was around 3mm.

Introduction of the Cal 1311

The strengthened cal 1311 was Vacheron Constantin’s revision of the cal 1310. This is believed to have taken place not long after production of the 1st generation Overseas' began. This change increased the thickness of the movement by 0.3 mm however no change was made to either case for ref. 42042 or ref. 42052. The modification is thought to be made due to flex in the main plate so reinforcement was added.

Case Back

Signature feature of the Overseas collection, a solid case-back adorned with a depiction of the famous Amerigo Vespucci three-masted ship. Seen as a symbol of the world’s greatest sailors travels and an open invitation to travel the seven seas in-fitting with the brand story for the Overseas collection.

 

Collection Item

1.      Early pieces is best

2.      Pink Gold 42042 told was made 5 pieces

3.      Left hand crown told was made three pieces were made

4.      Salmon Dial is rare

5.      White dial with creamy patina Guilloche is adorable

6.      Blue is next choice

7.      Collect them all is what a real collector should consider

 

Comment

I love the engraving on the case back, as a sport watch should not having see -through bottom, that is totally wrong concept as that is not a dress watch for showing the polishing works.

The cost should be taken in account when producing this 42042 with a Engraved bottom plate. None of the Holy Trinity will do it nowadays unless they make a bespoke version for you.

Vacheron Constantin in Hong Kong is being a well underrated brand as mots people goes Patek or Audemars Piguet. Well, I think VC is the oldest Swiss watch maker and had years of producing beautiful watches, amongst them I like Vacheron Constantin and happy to see their price is now as high as other two brands.

Last, always take 42042 as first choice.

What piece do you like most ?

 

Paul Ip

Future investment watches suggested on new rising watch makers

Key Factors in Publicity

Publicity for indie makers is driven by:

• Scarcity and Exclusivity: Limited production runs often create high demand and media hype.
• Auctions: Record-breaking auction results for rare pieces ensure news coverage.
• Design Innovation: Unique aesthetics, unusual complications, or creative marketing generate significant social media engagement.  

A definitive global rank of independent watchmakers by "name publicity" is difficult to establish as publicity is subjective and constantly changing; however, several brands consistently appear in industry discussions, articles, and social media due to their unique designs, high-end craftsmanship, and market performance. 

Well-known independent watchmakers and brands in terms of publicity often include:

Consistently Publicized High-End Independents 

These brands are frequently mentioned in luxury watch publications and at auctions, largely because they produce exceptionally rare and expensive timepieces: 

• Patek Philippe and Audemars Piguet (AP): While often considered major luxury brands, they are technically independent and have some of the highest global recognition and auction results in the watch world.
• Philippe Dufour: Renowned for his extremely limited production and artisanal approach, his watches command record-breaking prices at auction, generating significant press coverage.
• F.P. Journe (François-Paul Journe): Highly regarded in collector circles for technical mastery and elegant design, with strong auction performance and a dedicated following.
• H. Moser & Cie: Known for their creative leadership, distinctive designs (like the "fumé" dials), and occasional playful, attention-grabbing marketing stunts, which generate consistent social media and industry buzz.
• Laurent Ferrier: Praised for refined, classical aesthetics and superb finishing, often featured in "best of" lists for traditional elegance.
• Greubel Forsey: Known for highly complex, innovative tourbillons and unique design language, frequently covered for their technical achievements and artistic flair. 

Rising and Social Media Prominent Independents

These brands have generated significant recent publicity through collaborations, awards, and strong social media engagement:

• Furlan Marri: This brand experienced a massive percentage gain in social media followers in recent years, partly due to successful collaborations and accessible price points for well-designed pieces, leading to high online visibility.
• 
  
• Laurent Ferrier The brand specializes in neo-classical, minimalist timepieces featuring in-house movements

• Urwerk: Noted for avant-garde, futuristic designs and unique ways of displaying time (using satellites and wandering hours), which always attract media attention.
• 
  
• NOMOS Glashütte: Known for a minimalist, Bauhaus-inspired design and in-house movements at a relatively accessible luxury price point, making them popular in general watch media. 

For a visual overview of these watches, you can perform an image search for some of the top brands mentioned, such as H. Moser & Cie or Furlan Marri. 

In view of the concept buy low and sell high strategy, we should not focus on those big names now unless you have  a deep pocket, well, I am now switch to some of the smaller and easy to afford watch, now I am looking at Furlan Marri, Christopher Wand and Nomos. What is your thought!?

Christopher Ward was founded in 2004 by Mike France, Christopher Ward, and Peter Ellis during a brainstorming session on a boat on the River Thames. The company launched with a direct-to-consumer model aimed at reducing traditional retail margins and offering Swiss-made watches at more accessible prices. Christopher Ward released its first watch in 2005. By December of that year, the brand was receiving more mentions than Rolex on TimeZone, a major online watch forum.

 

NOMOS Glashütte is a German watchmaking company based in Glashuutte , Saxony, specializing in artisan manual-winding and automatic mechanical watches. It was founded by Roland Schwertner in January 1990, two months after the fall of the Berlin Wall.

• Tangente: The flagship model featuring a 1930s-inspired, Bauhaus design with slender hands and typography.

 Furlan Marri  

Together with the world’s greatest watch collector Auro Montanari, Furlan Marri launches their first ever Swiss-made mechanical flyback chronographs in a series of three ravishing timepieces, including a special edition for Revolution, priced at CHF 2,750 excluding taxes. If we have a lower budget.

·       LAURENT FERRIER GENEVE 41mm 18K ROSE GOLD MANUAL-WINDING watch

Laurent Ferrier

Founded in 200 9 and debuting in 2010, Laurent Ferrier is an independent Geneva-based watch brand created by the titular master watchmaker, a former 37-year Patek Philippe veteran and 1979 Le Mans racing podium finisher. The brand specializes in neo-classical, minimalist timepieces featuring in-house movements, notably the Galet Classic Tournillon.

Signature Elements

• Design: Inspired by 19th-century pocket watches, focusing on pure, elegant lines.
• Movements: Known for the Micro-Roter with double Direct Impulse Escapement.
• Partnership: Works closely with his son, Christian Ferrier, on movement development. 

This Square Micro-Rotor has a blue dial featuring a vertical satin-brushed finish that is a favourite with LAURENT FERRIER and creates a velvety sheen that is particularly pleasing to the eye. This variation features 11 white gold drop‑shaped hour-markers. The flowing lines designed by LAURENT FERRIER have been maintained and are housed within a cushion-shaped case that reprises every subtle detail of the previous models, 70,000 CHF available at King Fook. In case we have a bigger budget.

This is my personal choice and I think it would be good if you can share your idea, 

HK Snob

Line up at Rolex AD, TST Hong Kong

There is a line of (customers) line up at the main entrance of Rolex AD right at TST.

I suspect that is not really lining up for Rolex purchase as I think there is still no immediate watch for sale at MSRP.

Study has been on going to see what has happened?

By the way the Rolex AD runner is Oriental watch company claims that they will not continue to rent that office by 2026 such that they can save up the rent HKD$1m a month. 

So what is the indication?

Rolex market in Hong Kong is diminishing

Less people is buying Rolex now comparing with two years ago.

As you can see lesser people are wearing Rolex in a MTR train, I used to see at least 5 Rolexes at one carriage of MTR three years ago, now I can't hardly see one... Instead they are replaced by Apple watches!

That is not the real statistics, but this is my way to see how people's preference has been change for watches.

Paul Ip

 

FP Journe 人手報時 表

F.P. Journe 腕錶在拍賣中的最高成交紀錄為10,755,000美元（約1,080萬美元），拍品為電影導演法蘭西斯·福特·柯波拉收藏中的獨一無二 F.P. Journe FFC 原型表。該表於2025年12月6日在富藝斯紐約鐘錶拍賣 XIII（Phillips New York Watch Auction XIII）上成交。 

補充說明 

中文語境中常將「FFC 原型表」稱為「人手報時」腕錶，其讀時方式為：表盤中央的機械手透過手指的開合指示12小時，外圈轉環顯示分鐘。

這枚腕表被報導為刷新美國鐘錶行業近八年拍賣紀錄的成交。 

後註，每次豎起個中指都幾過癮 

Paul

WOLT IMES Monthly Gathering

 

Abel Huang of WOLT has been organizing a monthly gathering at his office for watch enthusiasts and collectors. These two-hour events feature introductions to new watch models sponsored by various watchmakers. We had a wonderful time sharing knowledge about watches with several experts in attendance.

Additionally, many members showcased their impressive watch collections.

Best of all, the event is free, and we are provided with snacks and drinks.

From what I know, very few YouTubers in Hong Kong arrange similar gatherings.

Paul 

2025 Watch Market review and 2026 watch market forecast for Hong Kong

 

Global demand for Swiss watches softened in 2025, weighed down by elevated US tariffs, persistent currency headwinds, and the continuing shift toward digital wearables. Export performance is expected to remain under pressure through the first half of the year, with a gradual stabilization more likely in the second half if tariff and macro conditions ease.

 

Recent developments and current state 

On Nov 20, 2025, the Federation of the Swiss Watch Industry reported that October exports fell 4.4% year on year to 2.2 billion Swiss francs (S$3.6 billion), marking the third consecutive monthly decline. Shipments to the United States—the industry’s largest market—slumped 47%, while China recorded a second straight month of growth, hinting at a potential easing in the luxury downturn.

 

A major drag has been the 39% US import tariff on Swiss watches, which took effect on Aug 7, 2025 and sits above the rates applied to the European Union and other advanced economies. The policy has amplified price pressures and disrupted order patterns, contributing to the sector’s weak run into 2026.

 

Structural forces shaping 2026

                                    

Competition from digital wearables and health-focused watches (e.g., Apple) continues to erode entry-level and mid‑range demand, reinforcing a two‑speed market in which high‑end mechanicals remain more resilient than volume segments.

 

The post‑COVID economic moderation has cooled discretionary spending. After the pandemic-era surge, demand normalization and elevated inventories have made for a bumpier recovery in wholesale shipments.

 In 2024 the trend towards high end products accelerated, with watches priced above 50,000 Swiss Francs accounting for 33.5% of the market value and contributing 84% of growth This Suggests consumer are increasing  inclined towards high-end watches rather than entry -level or mid-range products. 

Pricing and currency: a strong Swiss franc and previous rounds of brand price increases have pushed up end prices, pressuring volumes and incentivizing cautious restocking at retail and wholesale levels.

 

Channel dynamics: growth in the pre‑owned market and the need for tighter inventory management are prompting brands to recalibrate launch cadences, discount policies, and regional allocations to maintain margins and sell‑through.

 

2026 outlook and risks

 

Near term: expect subdued year‑on‑year export performance in early 2026, with the US market remaining the single largest source of uncertainty due to tariff persistence, price elasticity, and retailer caution.

 

Downside risks: prolonged tariff measures, further franc appreciation, weaker Chinese demand, and continued wearables penetration.

 

Upside risks: a tariff rollback or exemption, stabilization in China and Europe, and a pickup in global travel retail—each of which could support a second‑half recovery.

 

Sector response: ongoing currency hedging, selective price optimization, and cautious production scheduling remain the core tactics; near‑term guidance is likely to stay conservative until demand and channel signals improve.

 

Note on the rumor about China assembly

 

Claims that many Swiss brands are “made in China with final assembly in Switzerland” are widespread online but are not supported by official trade statistics or brand disclosures. Under current Swiss export rules, a watch may carry a “Swiss made” label only if at least 60% of its manufacturing value is added in Switzerland and the final assembly takes place there; widespread offshoring of final assembly would undermine that designation.

 

As my opinion, those top 3% of luxury watch collectors are not affected. They are still being notified by phone calls from Patel, AP, FP Journe for their watches are ready for collection even though they are bundled sales with some other less “important” watches as part of the deal say for Rolex or AP.

 

Vintage collectors are either holding their top collection items whereby selling their mid low range watches in open market to slim down their collection. Waiting the vintage hype is coming back.

More bigger brands are spending effort to attract younger watch byer of the age group of 30-45.

As these are the majority of big spenders for mid – high end luxury watches.

In general, overall situation will not be as good as 2025 for 2026 unless there are upcoming economy miracle from these big countries:  US, China, EU, Japan…as these are the largest Swiss watch export countries.

 

 

 

How AI forecast the most valuable watch brands by 2025

 By 2035, the most sought-after watches from top-tier brands are expected to be the established iconic models that consistently hold their value and are defined by a blend of heritage, limited production, and classic design. These models will likely include: 

Rolex

Rolex is consistently the top brand for resale value and global recognition. Its most iconic professional models are expected to remain in extremely high demand due to brand mystique and tightly controlled supply. 

• Daytona: Especially the stainless steel versions, which are already highly collectible.
• Submariner and GMT-Master II: These timeless sport models have enduring appeal and a classic design that is expected to remain popular for generations. 

Patek Philippe 

Known for exceptional craftsmanship and its "You never actually own a Patek Philippe, you merely look after it for the next generation" philosophy, Patek Philippe timepieces are excellent long-term investments. 

• Nautilus and Aquanaut: These luxury sport models, especially the highly sought-after Ref. 5711 (though discontinued, its legacy continues) and the current 5811, will remain key collectibles.
• Grand Complications and Calatrava: Models featuring intricate mechanical movements and classic, elegant designs will always be highly valued by serious collectors. 

Audemars Piguet

The brand's flagship model, the Royal Oak, is expected to maintain its high status due to its innovative design and exclusivity. 

• Royal Oak (especially the "Jumbo" and Chronograph versions): The original luxury steel sports watch will remain a core focus of demand. 

Vacheron Constantin

As one of the oldest continuously operating watchmakers, its models are renowned for their artistry and rich heritage. 

• Overseas: The sporty and versatile Overseas collection is growing in demand and is expected to become a key long-term sought-after model. 

FP Journe

Though it is Not having long history of a watch company, very good workmanship, innovative design and beautiful polishing.

 

Other Noteworthy Mentions

• Omega Speedmaster Professional "Moonwatch": This model has a strong historical legacy that guarantees its lasting appeal and solid long-term value for collectors.
• Cartier Tank and Santos: These are classic, elegant designs that have been popular for a century and will likely remain popular as timeless pieces.
• Richard Mille: Select, ultra-exclusive, and innovative models are expected to remain highly desired by a niche, affluent market, though their market can be more volatile than traditional brands. 

The market in 2035 will continue to prioritize brand reputation, scarcity, provenance, and timeless design, and the models mentioned above embody these characteristics exceptionally well. 

AI

Aftermath, AI does not include FP Journe, That is what I added in.

Just for your reading pleasure

Paul

What Happened at the Auction for the F.P. Journe Watch?

The highlight of the recent Hong Kong spring auctions was the F.P. Journe Sonnerie Souveraine wristwatch. This remarkable timepiece hammered at HK$14.2 million, which is 3.7 times its initial estimate. After premiums, it sold for a total of HK$17.6 million (approximately US$2.3 million), making it the most expensive watch sold during this season's auctions.

Auction Details:

• Lot Number: 2291
• Brand: F.P. Journe
• Model: Sonnerie Souveraine
• Type: Stainless steel grande and petite sonnerie minute repeating wristwatch
• Features: Function selector, power reserve, and bracelet
• Manufactured: Circa 2008
• Case Size: 42 mm
• Estimate: HK$3,800,000 - 7,800,000
• Hammer Price: HK$14,200,000
• Sold Price: HK$17,557,000

About F.P. Journe

François-Paul Journe is widely regarded as one of the most influential watchmakers of our time. Since founding F.P. Journe in 1999, his watches have become staples at major auctions, frequently appearing alongside legendary brands like Patek Philippe and Rolex. Remarkably, F.P. Journe holds the auction record for an independent watchmaker, set by its Tourbillon Souverain, which sold for CHF 7.32 million (US$8.3 million) in 2024.

Journe's Journey: Born in Marseille in 1957, Journe found his passion for horology while living with his uncle, a vintage clock restorer in Paris. His obsession with mechanical innovation led him to create his first tourbillon pocket watch by the age of 20. In 1991, he designed a prototype wristwatch featuring a tourbillon and a remontoir d’égalité—an innovative constant-force mechanism.

In 1999, Journe launched the Souscription Tourbillon, offering early supporters a chance to purchase limited editions at half the future retail price. This initiative laid the groundwork for his brand, which focuses on complex precision chronometers, producing around 800 watches per year.

Market Presence and Pricing

F.P. Journe watches typically command 2.5 to 3 times their retail price on the secondary market, surpassing even Patek Philippe's Nautilus line and Audemars Piguet's Royal Oak.

Insights from Collectors

Here are some interesting comments from collectors regarding the F.P. Journe experience:

1. "Rob a bank then go to an AD to buy…"
2. "You're going to need a strong purchase history—over $250,000—just to get noticed."
3. "Good luck with the hunt!"
4. "Buying from a private seller or the gray market might be a better option than dealing with ADs."

How to Purchase an F.P. Journe Watch

If you're interested in acquiring an F.P. Journe watch, consider registering your interest at the Prince Building boutique in Central, Hong Kong. They don't require occupation details, unlike Patek Philippe and Audemars Piguet, which can make the process slightly easier.

It's essential to act quickly—given their limited production and high demand, you might hear back in 2-3 years regarding your desired model.

Final Thoughts

If you love F.P. Journe watches, I recommend registering your interest as soon as possible. With patience and a bit of luck, you might just secure one of these exceptional timepieces.

Cheers,
Paul Ip

 

Risk on buying and selling watch

If you don't trust your watch dealer, you risk buying a counterfeit, a watch with non-authentic parts, or a watch with issues like a voided warranty or even stolen watch , which can lead to expensive repairs and trouble. For selling, you may receive a lower price and face the risk of dealing with scammers or receiving a fraudulent payment. 

Risks when Buying

 

• Counterfeit or fake watches: An untrustworthy dealer increases the chance you'll unknowingly purchase a fake timepiece, often with non-original parts, to make a profit.
• Warranty issues: Buying from unverified sources, including "grey market" dealers, can void the manufacturer's warranty. This means you may be responsible for the full cost of repairs.
• Stolen or mis-advertised watches: The dealer could sell you a watch with a stolen serial number or advertise a watch they don't actually have in stock.
• Improper servicing: A non-authorized dealer may have used inferior or non-official parts during a previous service, compromising the watch's performance and reliability. 
• Scammer: if that say Carousell site guy has been just registered a few days or even a few months with no trace of good comment or trade record, stay away from them.

• Through watch finder: they are I fact dealer with good connection to the dealer, in a short period to e time , he can tell you the price that you want to buy, before the purchase, you can set up a deal on the finder’s fee.

Finder’s fee is normally from 2%-10% depending price of the watch,

Risks when selling

• Receiving a low price: Dealers who are not reputable will likely try to buy your watch for less than its true market value, as their goal is to make a profit on resale.
• Dealing with scams: You risk encountering scammers who might try to defraud you, for example, by sending a bad check or switching the watch with a fake one during the transaction.
• Stolen inventory: You could be unknowingly buying or selling a watch from a dealer who is involved with stolen goods, putting you at risk.
• Lack-of-transparency: A dishonest dealer might not be transparent about the valuation process, leaving you with a poor deal without you realizing it. 
• At Certain trading site such as Carousel; :- if someone not asking for price reduction and give you the price you want, check his trading record, likely he may be a scammer who my take your watch by paying tricks of bank cheque or sending someone to loot your watch, of even take your watches without payment. Many real cases have been happened in HK.

 

Conclusion

There must be certain value for the middle man, Dealer to give you buying and selling service, sometimes it is more comfortable for selling through dealer, unless you are yourself a dealer

If you watch is a collectible item, go for middle man first and if he can’t find the right buyer, and if you can wait, go for auction, note that there is charges in selling your watch at auction.

• Through dealer that you know, they know the watch and because of commission is based on your watch value, he would like to sell higher price for you.

HK Snob

Rolex Day Date Oyster Quartz 19018 yellow gold in Birch dial

 

A Rare Gem: 19018 Rolex Day-Date Oyster Quartz with Unique Birch Dial

 

Let’s take a brief step back in horological history first. 

Between 1977 and 2003, Rolex produced a total of 25,000 Oyster Quartz watches — a bold move at a time when the Swiss watch industry was still reeling from the "Quartz Crisis". Among these, the yellow gold models with birch dials are exceptionally rare. In fact, it’s estimated that fewer than 200 were ever made. Over the past decade in Hong Kong, I’ve personally seen no more than five — and three of them are in my collection. 

Today, I’m offering one of the two I’m looking to part with — a truly beautiful Rolex Day-Date Oyster Quartz 19018, featuring an absolutely stunning birch-coloured dial. 

This is not your average beige or champagne dial. The birch tone on this particular example is remarkably brighter and more “orange-toned” compared to others I’ve encountered. When viewed alongside the crisp white Day and Date apertures, the contrast is striking — a visual detail that truly comes alive in person (unfortunately, my photos can’t quite do justice to it due to reflections). 

I had the battery replaced just last week on 4 October at CWR, so you’re getting a fully serviced, accurate timepiece ready to run for approximately two more years. 

Now, why is this watch interesting beyond its rarity? 

Many modern watch enthusiasts and critics have noted that the design language of the Rolex Oysterquartz — particularly its clean, integrated bracelet and bold dial layout — may have subtly influenced the later Rolex Oyster Perpetual Yacht-Master (or even the newer Oyster Perpetual "Land-Dweller" concept). Speaking of which, the newly launched Rolex Oyster Perpetual 40mm "Land-Dweller" (Ref. 127334) in stainless steel with a white dial is currently retailing (or reselling) in the open market for around HKD 270,000. 

So here’s a thought:

Why not consider a solid 18k yellow gold Rolex Day-Date, with a rare and vibrant birch dial, powered by Rolex’s own highly engineered quartz movement, all for roughly half the price? 

It’s accurate. It’s elegant. It’s historically intriguing. And it’s definitely a conversation starter. 

This is one of the two I’m listing on Carousell — if you’ve been searching for something truly unique in the quartz world from Rolex, this might be your moment.

 HK Snob

Story behind IWC 's fish crown logo

 

One of the cool details in IWC’s new Big Pilot'  s Watch Edition Black Carbon is the return of the “fish "   crown — a small logo used by IWC from the 1950s to the 2000s to show a watch is water-resistant. It' s not just on the crown, but also on the case back. 

This little fish symbol was once a quiet favorite among fans, but it was later replaced by the more official “Probus Scafusia” logo. Its comeback is actually tied to a funny and surprising trademark battle in Switzerland. 

Here'  s what happened:

Richemont (IWC'  s parent company) tried to register the fish logo in 2016, but Swiss officials said no — because it looked too much like the ichthys, an ancient Christian symbol of a fish that stands for “Jesus Christ, Son of God, Savior.” They worried it might offend religious feelings.

 Richemont appealed, saying the logo wasn't meant to be religious and wouldn't   upset most people. After some back and forth, a higher court agreed in 2018. They said the fish logo wasn't clearly the ichthys, and that the symbol wasn't central to Christian worship like, say, the cross or the Virgin Mary. Plus, similar designs were already being used in business without issues.

 

So, IWC won the right to use the fish logo — and now, thanks to the new Black Carbon edition, it's making a comeback on watches!

HK Snob