AP charges me for complete service a Royal Oak 5402BA with HK$198,000! (US$25,710.00)
That is more than the SRP of a brand new automatic Royal
Oak.
I went there two times already first time meeting lady and
ask me to sign some document but I did not as it was about 6pm. I made another appointment
again to meet them again. That was back in June. So I left the watch however
they quote me verbally the complete service of this watch is about $100,000. Official
quote has to be sent from AP le Brassus.
I also presented my Royal Oak Offshore 25770ST to them to
overhaul, it is a chronograph and the charge was $14,000; and it was retuned me
in two months... I was satiafied with that service.
I have asked them last two weeks why it take so long for the
official quote for my 5402, they told me summer vacation of Switzerland… last
Thursday they call me that the complete service charge is $198,000. That is to
me not a reasonable price. My request is the break down for the charges, of course
there will be a meeting on 14 Oct at AP House on this.
My experience in service watches typically watch I the past
3 year are here:-
Patek Philippe Nautilus 3800/1A white gold $10,250, 3.5 months
– two year warranty, Superb service!
Rolex Daytona 16528 overhaul HK$9,000 (two months) – Good
service.
IWC Pilot White gold perpetual calendar 34mm as I need to readjust
the time from gain of 12 sec. a day then they retuned me with 2 sec. gain a day
in two week! It was free as the watch is under warranty. This is an excellent
service.
Richard Mille RM-11 Ti not running well, it time to overhaul
after 2011. The charge was $28,500 2
months to return me…- Superb service, and I got one year extra warranty on that
watch and a beautiful RM watch box.
Well, back to them 5402 well, this is an old watch believed
it is in the year 1972. But it is a simple two hand automatic watch with JLC
2121 movement…
I think any one in HK can do the same job… but I just afford
there in in case some parts is needed would be nice to be done in Audmemars
Piguet.
This told me I was wrong… as according to AP House, there
are only two watch smiths such are qualified to do this watch overhaul in
Swiss… if that is true I just wonder wo can repair the 1985 ultra thin AP
Perpetual calendar, which I had before.. probably the charge will be aso very
high!
What I guess they don’t want to service older watch… or they would like to charge at certain percentage of the current value of your watch… this looks more appropriate as my 5402 which may worth at $2M. So say 10% o it would be about $198,000, Oh I just discovered the secret AP formula… as I had talked to the CEO of AP at Linked In page…he told me to send my detail info to social.media@audemarspiguet.com. That had been more than 10 days with no reply at all, even after my resent messages! Completely sucks!
Conclusion
1.
They have only two qualified smith to handle vintage
automatic Royal Oak watch in their factory
2.
How to service more complicated watch such as
1985 Perpetual calendar or even Tourbillion? Or Subcontract this service to
other watch makers in Switzerland? That is why thy have to charge much higher?
3.
The charge scheme is based on 10% of the current
value of the watch for complete service ?
4.
Comparing with excellent repair services at
Patek, Rolex, IWC , Richard Mille Audemars Piguet is really need to learn from
them in service support.
5.
The one who bought this 5402BA in 1972 saved
Audemars Piguet from bankruptcy is now being punished for sending them the
watch to repair… is that a Karma? IWho saved the Audemars Piguet in 1972-1974?
6. Should I consider buying more Audemar Piguet watches in near future? No, I have the reply as I think there are better choice for me… Patek, Vacheron Constantin , Richard Mille, IWC, Panerai Rolex, Tudor or Grand Seiko!
Moral of the story, AP is not as what I used to think it is
as before.
I always believe a good after sales service is key to win a
market segment.
HK Snob
Top Picture is now being a hostage for repair at le brassus
Second picture top one is the Nautilus 3800/1a white gold after complete service at Patek Philippe Switzerland with just HK$10,250 still under two years warranty. I am super happy with Patek Service!