Hong Kong Watch Fever 香港發燒友: Swatch X Omega

Showing posts with label Swatch X Omega. Show all posts

Tuesday, March 29, 2022

What is the impact of Swatch X Omega to Rolex?

On of 26 March, it happened in many cities at the same time, the news were flooded with the event of Swatch X Omega launched which had overtaken the war between Russia and Ukraine, until Will Smith slapped face of Chris Rock on Stage.

In Singapore, Hong Kong, Macao, Taiwan, Sydney, and even Switzerland, thousands of people line up at midnight awaiting for door to be open for Swatch X Omega Moonswatch sale. Mad line up at the street of rainy night as early as on 24 March at Causeway Bay, Hong Kong!

The impact is there, and I can say it is a very successful launch of this Watch sales since the 80’s when the Swatch was introduced to the market, but this time the host s not Swatch, it’s Omega.

Omega is second to Rolex in sales in 2020, 2021, well, I can say the strategy is to

Offer these feature to the customers

1. Affordable casual watch US$265.00 (HK$2,100)

2. It is supper light <30grams

3. Colourful

4. It is quartz driven, water proof and shock resistant

5. Available without line up at Swatch boutique

Why there are a lot of people waiting at the store, I think these are they expectations:

1. Try something new, colourful and affordable

2. Variety and choice for each day

3. They can be mix and match with Nato strap as personalized style

4. The youth may feel this is desirable for them while they are not willing to pay insane price of a Rolex

5. Some of the younger people is seeking a replacement for a Rolex

6. The mature age group is also looking for a liberated causal life style for week days

Pros

1. It is an affordable Omega

2. Fashionable

3. Easy and comfortable to wear

4. Almost maintenance free for three years and change a one dollar battery cell for another three years.

5. It is accurate

6. Its user age is from 5 to 99 practically

7. Low cost of ownership

Cons

1. Quartz is not for collector

2. The dye pigment of the bioceramic case stains on the skin, I have not tested by myself yet.

3. What else?

The first sales is having about 450 pieces in Hong Kong, meaning that each colour may have about 44 pieces, So far the Sun ( Yellow ) is least found, the Earth and Uranus is more common to be found.

Second market rice is from 5-7 times higher than SRP as of today.

If I were Swatch X Omega

Certain model will be made less and I think this is a must for the Omega marketing decision team, same as the 2020 Snoopy, it was said Unlimited too!

As Majority model can satisfy most of the watch user, and those least available ones will be coming a hot back up for the hype and for flippers.

If I were Swatch X Omega marketing team….

I shall launch one to three models only per month or quarter, hence you need to span the whole year to get in touch buying to complete whole collection of 11 pieces.

And I will make a special “Error” dial or “defect” printing on certain model, that will be create another collectors’ attention.

And next phase for certain discerning collectors, make an automatic version at high cost. Why not?

I know that Rolex is going to receive the impact and Rolex will lose certain market share to Omega in 2022.

HK Snob

Sunday, March 27, 2022

The Swatch X Omega Earth and Uranus

I bought these from the markets, immediately I checked them. All Packing is made of paper.

The Watch is as light as less than 29.6 grams, which is lighter than Richard Mille RM-27-04 made for Nadal, tourbillon 30 grams! That is a watch over HK$6m.

To certain people, light weight does not means much to them except Cheap, but there is a lot of technology to make a durable watch light, I believe the use of plastic-ceramic compound is one of the factors to make the watch so light.

For its feather light watch, so it is super comfortable to wear, it is sharp and eye catching. I believe the youth may love to wear this a fashion wears. and gradually they may go for the real serious Speedmaster of the Omega to explore more.

42 mm size is great, clear to read the time, the push button is able to be quick response sharp with alacrity.

I have seen that some of the dye of the case may leave on the skin on the wrist after wearing for a while, for this particular issue, I have not tested it yet.

Note that the crystal was stamped with s "S" , S for Swatch.

HK Snob

Remarks

I have not seen the "Sun" I think this is my next trasure watch to find!

Saturday, March 26, 2022

The Limited Un-Limited Swatch X Omega MoonSwatch is most desirable

This is Kowloon, Hong Kong

This is Causeway Bay, Hong Hong

This is Sydney

This is Tokyo

This is Singapore

This is KL

This is Macao boy sold it right there at HK$20,000, and was taken way by Macao Policeman

This is one big boy who got it minutes ago

Believing or not there was someone selling on line eBay for the Red Mars with HK$550,000 yesterday.

Also there is Uranus and Saturn package deal with HK$68,000 in HK dealer group.

Why they are so much eager to get it today, as they afraid some of the submodule will not able to get in later stage, I guess.

HK Snob

Friday, March 25, 2022

Order Of Swatch X Omega BioCeramic watches on 28 March

There are notices displayed at the three special Swatch Boutique that we don't have to

line up for the new 2022 Swatch X Omega watches, after 26 March we can order it at Swatch Official site.

Still a lot of people are lining up at the entrance of these three boutiques at TST, CWB and Ocean Centre.

HK Snob

Thursday, March 24, 2022

Mad overnight line up for two Swatch X Omega in Hong Kong

24 March at CWB

Morning at Taiwan 24 March

Langham place, Mongkok.

The new sale start at 1030 26 March, 2022, which is 48 hours in advance, there are people line up at Swatch boutiques at Taiwan, and Hong Kong. How about your city?

So guess the Tiffany Blue may be sold on line for HK25,000 in the first three day, I guess, rough guess only. Carousell has some selling post for Alaska Project (Red) with HK$20,000. I just saw eBay is now bidding with a current bid of 61,600 Pounds for Mars.

It is not abnormal for this kind of episode happened exactly in the same location 30 years ago we waited for the Swatch X'mas special, Hocus Pocus, or Golden Jelly.

Suddenly I think of the movie " Somewhere in time"

Time flies, but it is fun that I feel those happy time that I could get a Hocus Pocus with HK$600, then sold HK$6,000 two weeks later.

HK Snob