There are many reasons why a buyer may choose not to make a purchase, and some common excuses that buyers may give include:
1. Price: The buyer may feel that the price
of the product or service is too high, or they may not see the value in what
they are being asked to pay. 70% of the cases.
2. Need: The buyer may not feel that they
need the product or service, or they may feel that they can get by without it.
5%
3. Timing: The buyer may not be ready to
make a purchase at this time, or they may be waiting for a better deal or
promotion. 5%
4. Trust: The buyer may not trust the
seller or the product, or they may have had a bad experience with a similar
product or service in the past. 10%
5. Competition: The buyer may be
considering other options or may have found a better deal elsewhere. 10%
6. Decision-making: The buyer may be
indecisive or unsure about what they want, or they may need more information
before making a decision. 5%
7. Logistics: The buyer may have logistical
concerns, such as shipping or delivery issues, or they may not be able to find
the product or service they are looking for in their area. 5%
It's important to note that these excuses
are not always the real reasons why a buyer chooses not to make a purchase, and
it's up to the seller to try to understand the buyer's needs and address any
concerns they may have.
Here are the most common reasons your buyer
goes radio silent: They've made a decision but they're on their own timeline.
Whether they're going with you or a competitor, or are going to put off the
purchase, your customer has made an informal decision, they just don't have to
BUY right at this moment.
And most of all, I dislike Radio Silence,
juts say I don’t buy now, or I pass, or I will not consider it now… is OK
HK Snob
