The Market for Luxury Watches in Hong Kong: Analysis and Forecast

Introduction:

The market for luxury watches in Hong Kong has garnered significant attention, with many individuals inquiring about its current status and future prospects. In this essay, we will delve into the dynamics of the market, focusing on notable brands and their price trends. Additionally, we will provide insights into the potential forecast for 2024, taking into account global geopolitical factors and their potential impact on the luxury watch industry.

Current Market Overview:

Currently, the market for luxury watches in Hong Kong is characterized by a lack of transparency in terms of real transactions. Although dealer groups provide trade quotes, genuine transactions are scarce. Rolex authorized dealers (AD) possess limited stock, primarily available to select customers at suggested retail prices (SRP). Moreover, the secondary market for Rolex watches, particularly models like Daytona, GMT Master, and Submariners, has demonstrated relative stability in terms of pricing.

Luxury Brands and Price Trends:

Among the luxury brands, Audemars Piguet has experienced the most significant impact on prices. Hot items such as the Royal Oak have reportedly seen a decline of around 40% in market price. On the other hand, Vacheron Constantin, despite not being in highest demand, has managed to secure some of the sought-after models at prices drops from 30%, a notable decrease from 50-60% of AP comparing with price of 2022. Consequently, the current market presents an opportune time for potential buyers to consider acquiring hot models at comparatively lower prices.

Forecast for 2024:

When looking ahead to 2024, it is vital to consider the global geopolitical landscape and its potential influence on the luxury watch market. Ongoing conflicts, such as the US-RU-UK and IS-PA wars, are crucial factors to monitor. Notably, there are indications that US Republicans may reject any financial support for the UK President, potentially leading to the end of the RU-UK war by Q1 2024. If this occurs, global attention will likely shift to the Middle East region, where growing numbers of individuals feel disconnected from Israeli interests and may advocate for an end to the conflicts. However, the resolution of these conflicts ultimately depends on the actions of the United States.

Assuming the wars in the Middle East do reach resolution in 2024, it is expected that the world economy will experience a surge in positive energy, thereby fostering growth across various sectors. In the luxury watch market, this renewed economic vigor may lead to increased demand and subsequently higher prices by Q2 2024. It is crucial to note that these forecasts are subject to change and should be monitored closely.

Today's Sample Watch Prices:

To provide a glimpse into the current market, here are some estimated prices for popular watch models in Hong Kong:

Rolex GMT Master Pepsi Jubilee: HK$150,000

Rolex Daytona 2023 126500LN: HK$265,000

Rolex Daytona 116500LN (White): HK$220,000

Rolex Submariner 126610LN: HK$110,000

Audemars Piguet Royal Oak Blue 16202ST: HK$650,000

Audemars Piguet Royal Oak Blue 15202ST: HK$500,000 (discontinued model)

Vacheron Constantin Overseas 4605V/200R-B978 (35mm, pink gold): HK$465,000

Vacheron Constantin FiftySix 4600E/000R-B441 (40mm, pink gold, automatic): HK$210,000

Patek Philippe 5711 (Steel): HK$500,000

Conclusion:

In conclusion, the luxury watch market in Hong Kong offers opportunities for both seasoned collectors and individuals seeking good value. It is essential not to be swayed solely by a brand's image and hype, as there are many well-priced watches available. Ultimately, the true value of a watch lies in wearing and enjoying it, rather than keeping it stored away. As the market continues to evolve, staying informed about current trends and developments will be vital for making informed purchasing decisions.

HK Snob

Disclaimer: Please note that the prices provided are rough estimations, as they fluctuate daily, and variations may exist between different dealers.

Just to see some of the common Watch buying behavior in Hong Kong

Low-ball buyer tricks when purchasing watches in Hong Kong

False Indications of Interest: Some low-ball buyers may pretend to be highly interested in a watch and engage in extensive discussions with the seller to create the impression that they are serious buyers. However, their intention is to negotiate a significantly lower price or take advantage of the seller's desperation to make a sale. 

Offering Unreasonably Low Prices: Low-ball buyers may intentionally make absurdly low offers for a watch, well below its market value. Their strategy is to start negotiations at an extremely low point, hoping that the seller will accept a higher price that is still lower than the watch's true worth.

Threatening to Walk Away: Another tactic employed by low-ball buyers is to threaten to walk away from the deal if the seller does not agree to their desired price. This approach relies on pressuring the seller into accepting a lower offer to avoid losing the potential sale altogether.

Highlighting Flaws: Some low-ball buyers may exaggerate or fabricate flaws or defects in the watch to justify a lower price. By pointing out perceived issues, they aim to negotiate a reduced price, even if the flaws are minimal or insignificant.

Cash Offers: Low-ball buyers might offer to pay in cash as a way to entice sellers into accepting a lower price. The promise of immediate payment in cash can be appealing to sellers who want a quick sale, potentially leading them to accept a lower offer. 

Low-ball buyers have been attempting to negotiate with incredibly low counter offers, sometimes even as low as 50% of your listed price. They are extremely particular, claiming that your Rolex lacks papers or a white tag, despite the fact that you haven't mentioned those details in your post. They insist that the watch is used, even though you have already indicated its condition. 

Furthermore, it is perplexing why they would mention the watch being used again when that fact has already been established. 

Some low-ball buyers argue that their own buyers are extremely wealthy and suggest that you should offer a larger discount based on that. In my opinion, if their buyers are truly affluent, it would be more reasonable for them to purchase a brand-new watch from a boutique. It seems somewhat amusing that they are interested in buying my $20K watch. 

To protect yourself as a seller, it's important to set a realistic price range for your watch based on its market value and condition. Be prepared to negotiate, but also be firm about your bottom line. Trust your judgment and don't feel pressured to accept an offer that you're not comfortable with. Consider seeking advice from experienced watch sellers or appraisers to ensure you're pricing your watch appropriately.

Remarks I found a funny one, please check yourself above.

HK Snob

 

All About watch Market in Hong Kong and Asia Q4 2023

Watch market 2023 Q4

The luxury market is subject to various factors such as economic conditions, geopolitical events, and changing consumer preferences. This is my personal opinion.

Best ten years 2011-2021

Diminishing Demand: Hong Kong and Asia have been significant contributors to the global luxury market, since 2012-1015years with a growing middle class and increasing disposable incomes driving demand for luxury goods. Since 2019 COVID people are forced staying home and more time more money for spending on so called “watch investment” many of them are newbies who knows nothing about watches but they contribute a lot on the growth of watch market, peak was Q4 2021. Rolex and other luxury watch price reached highest which is about 2- 3.5X MSRP.

Now the market drops 45% in average of the peak, that is about 1.5X to 2X of MSRP. To some of watch dealers and collectors, the price is still much higher than the MSRP, but to the outsider and the newbies they see a “big drop” on watch price, they have hope that the falls is still carry one, that is why no one intends  to buy a watch that would be lose it value in one month or two.

 Global economy

The Proxy war of Ukraine triggers the down turn of the world economy.

COVID19 had been a torture to our world economy, China is the lead to bring up the Asian commercial market but still struggle to regenerate free money for the general class people to buy “luxury” goods.’

Crypto money drop hell a lot from 2021 $60,000 to now $26,000 approx. that is one of the main drivers to pull the watch market down, during the high time of the Bitcoin, Elon Musk could accept it for buying Tesla. Some dealers could allow Rolex or RM trade using Bitcoin but that was history. During 2019-2021 many people earned virtual currency in the Bitcoin market converted them in to physical Rolex and RM  

Tech war

USA sanctioned everything to Russia and China, recently on set technology and forced Dutch ASML to stop shipping eUV Lithography 3-4 nm chip making machine to China. Huawei phone was No.1 in 2018 and US declared war to Huawei and orders his northern guy to kidnapped Huawei CFO for two years. She was released back to China on 15 Sep 2020. She lead the technology team to make a detour and  use current DUV 28nm Lithography equipment to use multiple emersion lithography process to create 7 nm chip as CPU on Mate60 phone!

 Human buying psychology

The majority of the general people will not buy when the market is dropping on stock market also as watch market. That is the cause of the massive scale in price drop.

Chinese Consumers: Chinese consumers have been a dominant force in the luxury market, both domestically and abroad. Their purchasing power and appetite for luxury brands have had a significant impact on the overall market growth in the region. Due to the downturns in China consumer market so as the Watch market.

Pre-Owned and Vintage: There has been a growing interest in pre-owned luxury goods and vintage items back in 1990-2015. But since 2018 Rolex announced not supporting older watches beyond 2000 in service. The vintage Rolex watches see a significant drops in demand. Especially Rolex who vintage watch price are all controversial on the period matching, lume condition and whether the watches is a frankenwatch or not, these scare the newbie on vintage collection. And the market is not long as good as before. Now in Hong Kong the vintage market is classified as “dead market”!

US harvest the world with increase of interests rate

No one would risk again buying the uncertain watch in the market, they rather keep their money in bank for better interests, HK USD interest rate is 4.5, UK Pound even p to 10.5% p.a. and Money is King again.

Buyers’ market

The appeal of new limited editions, unique designs, and the potential for investment in rare pieces have attracted consumers and collectors switch from pre-owned and vintage market. It is best time for those top 1% world rich people and watch collectors who are looking for his beloved watch pieces now as the price is “Cheap” to them.

 How about price now

Rolex Platinum Daytona new $750,000 (was $1m in 2021)

Rolex Daytona 116500LN White is $225,000 (was $350,000 in 2022 Q1)

Rolex Pepsi 126710BLRO is $150,000 (was $190,000 in 2022)

Patek Philippe 5711-1A is $720,000 (was $> $1.m in 2022)

Patek Philippe 5711R is $900K ( was $1.5M in 2021)

AP 15500 Blue is $35000 (was $500,000 in 2021)

AP 15202 ST is $500,000 (was $980,000 in 2021)

RM011-01 Mancini 2014 like new is $1.5M (was 2M in 2022)

RM030 Polo white ceramic 2016 (50 pcs) is $2M (was 3M in 2021)

(Price listed here is an average trade price only as this fluctuates daily, FYR only)

 2024 Q1

Well, no one has a crystal ball but likely I feel that the watch market will be gaining momentum slowly.

As my personal opinion.

1.       Buy only if you like the watch no matter Citizen, Seiko, Rolex or AP…

2.       Use them as a timepiece rather than keep it in vault to let it ages. The watch is not the parmesan ham or Chinese Lap Yuk!

3.       Looking for rare piece if you want to maintain certain value of it as this is always golden rule

The lesser the more value.

Many people asks me buying Rolex at MSRP, I think still far from what they can expect. If they still want to buy Skydweller green, Pepsi or Daytona with MSPR, he can wait at the AD or boutique if they are SVIP, and if they think you had trivial purchase history there, don’t waste your time. You had rather o buy a Mark Six as the chance to win three or four number is much higher than you get a Daytona at Rolex Boutique with MSRP.

Till next post.

HK Snob

 

 

 

 

Watch Market April 2023

 From Various dealers comment and over 500 Whatsapp Hong Kong dealers daily trade, I visualize that these are the cases;

Many buyers are keen on Rolex under $90,000

More expensive watches such as Day Date, Daytona is slow down a lot, buyer has hesitation to buy more than $100,000 watch. 

The trade activities were high in first two week of March but after third week till now, it is slow down.

May be people are watching the business situation and number of visitors coming for Hong Kong for luxury watches purchase.

Obviously, I see more people coming from Philippines to Hong Kong to buy watches, to their surprises, Hong Kong Rolex was used to be 10-13% cheaper in 2012-2017, but now the price in Manila and Hong Kong is laterally same. Mainly due to the Hong Kong Dollar is gaining a lot. 

When I still was in Manila in 2017, 1 HKD gets 5.3 Peso. Now 1 HKD can get 7.2 Peso!!

So, advice to my friends from the Philippines, no need to come to Hong Kong for your Rolex. It will be less hussle to get taxed with you buy locally in Manila.

HK Snob

Hong Kong Watch Market Atmosphere in April 2023

It is not strange to see there are good deal in the private watch market and or from dealers.

These are some of them:-

AP 15202ST $500,000  (it was $1M 12 months ago)

Rolex Hulk 2015 full set $105,000 (it was $155,000 12 months ago)

Rolex Daytona 116500LN white $260,000, (it was $450,000 in 2021)

Rolex GMT Meteorite 116719 is $485000 (it was $730,000 in 2021)

Etc....

Reason

70% people only buy watch when the price is Up, no one tends to buy when price is going down

10% smart people will tend to buy at these time as they have more confidence on these pieces of watch than the US greenbacks, or Gold.

10% of people just wandering between buy of no buy

10% of the rest has no money to buy, that is the case.

After 2023 Q4 when the wars is stopped, when US inflation rate is reduced to 5% say, then the 10% people who buy the watch now will be harvesting...

I have seen is kind of cycle and nothing I can do just jealous as I am not having money to pour into this game.

HK Snob