One of the cool details in IWC’s new Big Pilot' s Watch Edition Black Carbon is the return of the “fish " crown — a small logo used by IWC from the 1950s to the 2000s to show a watch is water-resistant. It' s not just on the crown, but also on the case back.
This little fish symbol was once a quiet favorite among fans, but it was later replaced by the more official “Probus Scafusia” logo. Its comeback is actually tied to a funny and surprising trademark battle in Switzerland.
Here' s what happened:
Richemont (IWC' s parent company)
tried to register the fish logo in 2016, but Swiss officials said no — because it looked
too much like the ichthys, an ancient Christian symbol of a fish that stands
for “Jesus Christ, Son of God, Savior.” They worried it might offend religious
feelings.
Richemont appealed, saying the logo wasn't meant to be religious and wouldn't upset most people. After some back and forth, a higher court agreed in 2018. They said the fish logo wasn't clearly the ichthys, and that the symbol wasn't central to Christian worship like, say, the cross or the Virgin Mary. Plus, similar designs were already being used in business without issues.
So, IWC won the right to use the fish logo — and now, thanks to
the new Black Carbon edition, it's making a comeback on watches!
HK Snob
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