Rolex is Ranked No. 69 by Forbes the world most valued brand.
Established in 1905, producing 900,000 watches a year with
annual Sales of US$4.5B in 2016.
Headquartered in Geneva, Switzerland, but relies on 4,000
watchmakers in more than 100 countries Rolex is the leading name in luxury
wristwatches. It created the world's first waterproof watch swimming across the
English Channel in 1926 base on a concept of vessel water tight hatch.
Operating profit margins for the brand hover around 30%.
Rolex has a major presence in the sports world with endorsements in golf, motor
sports, tennis and yachting. Some of the world's most famous athletes pitch
Rolex watches including: Tiger Woods, Phil Mickelson, Roger Federer and Lindsey
Vonn.
Amongst the models of Rolex, Cellini, Date Just , Day Date,
SeaDweller, Sky Dweller, Yacht master, Daytona, Submariner, GMT master and or
Milgauss.
Which one should you choose!? Which one is what you heard
most from your friends, from Internet from collectors?
There is a website had a on line checking on the most 100 popular
watches mentioned search in Horoguides.com.HK.
These are the top 20 watches
Top1 and down wards
Seiko (2017) Prospex SPB053 $8,600
Rolex (2017) Sea-Dweller 126600 $89,300
Rolex (2013) GMT-Master II 116710BLNR-78200
$67,300
Glashutte Original (2017) senator
1-37-01-02-02-65 $127,500
Tudor (2017) Black Bay 79733N-0001 $34,500
Longine (2017) Flagship L4.817.4.76.2 $15,700
Seiko (2017) Presage SA343J1 $4,400
Breitling (2017) Colt X74320E/BF87/293S/X20S.1
$17,470
Rolex (2015) Sea-Dweller 116660-98210L-Blue
$90,500
Panerai (2017) Luminor Due PAM00729 $86,700
VC (2017) QUAI DE L 4500S/000A-B364 $120,000
PP (2017) Aquanaut 5168G-001 $289,600
Seiko (2017) Prospex SRPA99K1 $5,200
Rolex (2017) Sky-Dweller 326934-72220 $111,500
Rolex (2012)GMT-Master II 116710LN-78260 $63,200
Rolex (2017) Cellini 50535-L $211,100
Rolex Daytona (2016) 116500LN-78590 $95,000
PP (2016) 6220G-010 POA
AP (2017) Royal Oak 26579CE.OO1225CE.01 $737,000
Rolex (2017) Date Just 126334-72610 $72,100
….
The time I checked this is 13 Oct 2017 1540 as different
time will have different result but the main thing we can see here is that Rolex
is the No.1 most frequent item being searched: 9 out of 20 is Rolexes, others second
most popular one is Seiko… this is to show how popular Rolex is being recognized
and how serious people looking for.
From the data
These are top 5 Rolexes
1. Sea-Dweller 126600 is the most popular models, followed
by
2. Batman GMT Master II blue black, 116710LN
3. Deep Sea Sea-Dweller D blue 116660
4. GMT Master II 116710LN Black the green pointer
5. Daytona Ceramic 116500LN
In view of the huge demand on these Rolexes, the market
price is high,
This is the market price of the top sought after Rolex Vs
the SRP:-
1. Sea-Dweller 126600 $108,000 (120% VS SRP)
2. Batman GMT Master II blue black, 116710LN $76,000 (112% VS SRP)
3. Deep Sea Sea-Dweller D blue 116660 $103,000
(108% VS SRP)
4. GMT Master II 116710LN Black the green pointer (96% VS
SRP)
5. Daytona Ceramic 116500LN
$145,000 (152% VS SRP)
From these, we can translate into Daytona is the most
Overpriced (152%) Watch as a production watch available in the market.
From Top Overprices model downwards
1 Daytona Ceramic 116500LN 152%
2 Sea-Dweller 126600 120%
3 Batman 116710BLNR 112%
4. Deep Sea Sew-Dweller 116660 Blue 108%
5 GMT Master II
116710LN 96%
The Price listed here is HKD, price of the watch is the
current market price.
HK Snob