Friday, May 24, 2024

Straits Times newspaper advertisement on Rolex, Oct 1978

 

Note the first sentence “A Rolex watch is an investment.” 

CEO of Rolex had just announced Rolex is not an investment in April 2024! What do you think? 

This is a very interesting newspaper from 1970 and his implication yesterday may not 100% represent the value of the watch tomorrow. 

Check the price of the Chronograph is almost “cheapest” and is most expensive today! 

So what is the cheapest today may be most expensive after 10-20 years? I know my choice, how about you?  

Pls don’t forward or copy unless get the personal agreement from the Alex Lee KL, who still keep the original newspaper today, he is Rolex fan living in Malaysia!

HK Snob

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