What is the price level of Rolex Iconic Submariner, on the lower or higher side comparing with other similar Hi End Watches?

Friends of mine told me Rolex is the costliest watch brand and knowing that many people seem to agree with that.

Base one a price information between the most popular Sport model  Submariner and some of the market available iconic sport model of the luxury Brands.

We could see that the price of Rolex is not the highest. It is on the lower side of them.

Panerai Luminor Marina Automatic PAM 000104 $55,000

IWC-ingenieur-mens-watch-3234-03- $56,000

Rolex Submariner Ref 116610LN $57,630

Glashutte Original "Sport Evolution M" $74,000

Frank Muller 9880 SC CRO Black PVD steel Watch $76,000

Breguet Marine II Big Date Strapwatch $78,000

Ulysse Nardin "San Marco" $48,000

Vacheron Constantin Overseas stainless steel Black dial Automatic 47040/b01a-9094 $92,000

Audemars Piguet Royal Oak Self-winding 15400ST.OO.1220ST.01 41mm Stainless steel Automatic $110,000

Blancpain’s big introduction at Baselworld this year Fifty Fathoms Bathyscaphe. It is presented in a 43 mm x 13.4 mm case and comes in brushed satin steel for $85,000 or ceramized titanium for $96,000

Patek Philippe "Nautilus Stainless steel $195,000

In Short, Rolex is not Highest price Watch amongst these Swiss Watches; it is one of the lower side.

Note that the above price is rough estimated only as every dealer has some price variation.

So, which one you would choose!?

Price shown here are all in HK dollars.

HK Snob