Is Rolex worth a High price!?

When you are about to see a lady walking along the Four Seasons Hotel lobby, which part of her body will you look at first?


30% of the men at breast, 30% at leg, 20% at face and 19% at hair, I am the only one who will look at her watch!

Watch is her character, look and style can give me a peek into a women's background without having to ask a single question.

That is why purchasing a watch is a personal and important decision.


There are men who who wear a $20 watch all the time, but he earns $900 an hour. I know one company’s president who own a building in the heart of Makati and A food chain business of food and beverage CEO of a Electronics company, he never wears any watch! One time whilst we were drinking a bottle of Pauillac de lynch bages 1996 wine, in a place where President Aquino used to go; I could not stop to ask why, he said he really does not need a watch as he carry a hand phone does show the time.


Of course, there are men out there who only need a watch to tell time, and for those guys a watch whose price ends with .99 would suffice.

For the rest of us, a watch has a more prominent meaning, and for the select few who dabble in the Rolex territory, it can even be an investment opportunity. Really!?


We all understand the basic concept of a watch is to tell time, mostly work perfectly with quartz movement of battery operation. A deeper understanding, though, can help you recognize the subtle differences between different timepieces. One most Common asked question is “is Rolex Worth that High Price?

There are two possible answers to this question, why do some people automatically say "no"? Because the Rolex corporation artificially inflates the price of its watches by limiting the yearly supply of some of its collections. Rolex Daytona Black Dial stainless steel Ref 116520BL is notorious for being near impossible to find! Rolex Submariner Green bezel Green Dial Ref 116610LV is limited to supply maximum three pieces a month to one of the renowned Rolex Authorized Dealers (AD) in HK!

This create scarcity in the market. It is a marketing strategy similar to the Luxury French hand bag who introduces Christmas Special that only VIP is informed in the first tier where by nothing left for me when I visit the shop.

Rolex also meticulously controls its authorized dealer pricing system to make sure that all watches are sold at its suggested retail price. Less 5% in Hong Kong, less 10% in Philippines for example. Any dealer that sells a Rolex at a discount is subject to having his dealer status revoked.

There is Rolex Insider dressed in Indian traveler as disguise to ask more discount in HK…since it is nearly impossible to get a new Rolex at a bigger discount, you will always pay a premium for the name.

Many watch expert believe that a Rolex is worth the price because it is still a premium watch made with the highest level of craftsmanship. The artificially inflated prices also help Rolexes maintain their extremely high resale value. In Hong Kong, Rolex is the Highest Resale value watch, second is Panerai and then Patek Phillippe.

And, of course, you can't underestimate the cachet value of a Rolex. The status and prestige it projects can, in certain people's eyes, justify its exorbitant price. More than any other regularly produced watch, owning a Rolex is an investment and a status symbol, more than it is a teller of time.

HK Snob

$ shown here is USD