London 2012 Olympic and Paralympic Games and Omega as Official Timekeeper

London 2012  

In 2012, London will host the Olympic Games for the third time, the only city to do so. London welcomed the world to the first post-War Olympic Games in 1948. The Organizing Committee triumphed in bringing together 4,000 athletes from 59 countries who competed in 117 events. The Olympic Games were not only once again the greatest sporting spectacle on Earth but a powerful symbol of a world at peace.

When the last Olympic Games took place in London in 1948, Omega was there as Official Timekeeper. Omega is looking forward to returning to London where, for the 25th time, we will assume our Olympic timekeeping role.

The London 2012 Olympic and Paralympic Games have special significance for Omega. It has been 80 years since the brand first served as Official Olympic Timekeeper at the 1932 Los Angeles Olympic Games. It will also mark the 25th time Omega has assumed this enormous responsibility.
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1948 – The birth of modern sports timekeeping and Seamaster

Times have changed considerably both for athletes and for timekeepers since 1948. That was the year that OMEGA helped to usher in the birth of modern sports timekeeping.
This year in London, Omega new equipment will include a highly advanced timer and an updated athletics starting block. But these, and the rest of our devices, have the same aim as the chronograph stopwatches used to time each event at the Los Angeles 1932 Olympic Games: to record for posterity the extraordinary performances of the best athletes in the world.

Remarkable Omega for a spectacular event

1948 was important for Omega not only in terms of Olympic timekeeping but also because the brand launched the Seamaster line that has been such an important part of its product offering ever since. The Seamaster 1948 ‘London 2012’ Limited Edition to honour the Olympic Games is based on the design of that very first Seamaster, which is as stylish now as it was more than sixty years ago

Omega Seamaster Aqua Terra 44mm
To commemorate the Games, Omega has also created the Seamaster Aqua Terra 44mm London Chronograph in two configurations. One features a bicolour case crafted from 18 Ct red gold and stainless steel and presented on an integrated blue leather strap. The other is made of rugged stainless steel and is presented on a matching bracelet.

This is a grand huge picture I took yesterday at Hang Lung Centre to the Opposite Omega AD. This is a new design That I will be feeling new, more polished facets, more angular profile giving me a sense of strength, solid and shaper look! I like this design, and probably I will consider to get one too. It would be more of a marketing gadget and value if Omega would design more  colourful dials with different material for our choice…Like what Rolex has been adopted in the concept of the dial design.

HK Snob